Five Companies Which Had The Best Online Marketing Campaigns In 2018


The following five companies are ones that brought digital success on during 2018 using neatly planned and well-crafted online marketing strategies. 

#1 CBRE
The Los Angeles based, commercial real estate and investment services firm is a thought leader in its domain with over 80000 employees and 450 global offices. It uses a killer LinkedIn strategy to increase access to its existing and new audiences. According to Paul Suchman, the Global Chief Marketing  Officer, more than 75% of their marketing budget has been allocated to social media and digital channels. The Sponsored In Mail feature in LinkedIn has enabled them to deliver highly engaging messages using the specialized demographic and interest based filters. They were able to kick-start one-on-one conversations with target audiences which has been far more effective than the traditional mass emailing.

#2 Cracker Barrel
Cracker Barrel Old Country Store is a Lebanon based family dining restaurant with over 43 outlets that provide home-styled food at affordable prices. The Nation's Restaurant News has lauded the company for its multimedia marketing push. This leading firm in food business has been able to blend its online and offline strategies in an effective manner. Their state-of-art  responsive website is highly functional, with the best articulation of the brand story. Their social media campaigns are compelling with high resolution photos and videos of mouth-watering dishes and a candid portrayal of customer feedback. The Cracker Barrel Content Creator Studio featured famous music stars and country artists to fuel its Influencer online marketing campaigns.

#3 Secret Escapes
This members-only British travel company has truly taken advantage of DX (digital transformation) and witnessed an exponential increase in market share. The company is famous for deploying digital agencies to fan the growth and expand marketing function. Using paid search, international expansion has come easy for the business. With Facebook campaigns, the company was able to build on its presence in Germany and Sweden.  There was a 134 percent increase in its CTR, due to the use of diverse digital platforms. Secret Escapes uses big data and analytics to provide personalized customer service based on client demographics. Their inspirational Twitter stories are a big success in driving social media traffic.

#4 Deutsche Telekom
The German Telecommunications major has made it big using unmatched digital strategy. Headquartered in Bonn, it is one of the largest provider of telecom services in Europe. Its digital brochure is an informative marketing tool. The business believes in digital convergence and in providing secure ICT solutions to customers. Media buying has helped them showcase their brand to most relevant audiences. It works with various online marketing partners to foster technology innovation in its business development goals.

#5 Jivago Fragrances
The leading American Perfume house was quick to rise to the online transition of its marketing function. Its online boutique is world class and uses behavioural retargeting to bring back undecided customers. It uses social media marketing aggressively to connect with global clients. Their Google Adwords strategy has been highly successful in accelerating market share through Ecommerce stores. Their robust and refurbished web design is committed to bringing high quality leads that are highly convertible.

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