Pathwwway Customer Retention Techniques For The Modern Food Industry


Building loyalty in the food and beverage industry is challenging, due to aggressive competition and the fact that the sector is both product and service oriented. The main dimensions for an effective remarketing campaign have been outlined. Pathwwway Customer Retention Techniques can help tap the foodie audiences in an engaging and entertaining manner.

  • Blend food and fun in your loyalty programs

According to a survey by Oracle Hospitality, 30% of millennials subscribe to multiple loyalty programs offered by restaurants. This fact is both inviting and threatening. You can get substantial repeat business by opting for a retention marketing program, but every business in your domain is also doing so. In order to stand out and make existing customers fall in love with your brand, the initiatives need to be unique and committed to customer engagement. Food and fun always go together. Get creative and organize events, fun fests, kid carnivals. Major food chains like Marry Brown and McDonald's, attract children with a special kiddie meal with relevant gifts that are age-appropriate.

  • Commit to the cause of healthy living

More and more people are becoming health-conscious due to the threat of lifestyle diseases. The food industry has a major and direct responsibility to keep people away from unhealthy eating habits. It is true that your restaurant cannot substitute a dietician or a gym instructor. But it can certainly get into the good books of customers with innovative and healthy ideas. A confectionery business can join hands in fighting diabetes by selling sweets made of palm sugar. The beverages major, Coca-Cola shot to fame with its health-conscious initiative of launching diet coke. Many hotels have tied up with institutes teaching aerobics, yoga and fitness, and offer subsidized fees for loyal customers.

  • Work on ranking good in independent food review sites

A study by Open Table reveals that people are more interested in reading reviews on independent food review sites like Yelp, Open Table and Trip Advisor, than the reviews from food critics. As such getting listed in a positive way on these sites is very important. These sites look at quality, service consistency and customer feedback, among many other metrics before they award your business a good rating. Pathwwway customer retention techniques recommend  that the repute enjoyed by the reviewer in the market is important, since customers trust only those validated reviews on credible sites.

  • Make repeat purchasing easy, both online and offline

Reduce the efforts taken by customers on their repeat orders. This will save their time and make the whole process of ordering easier for them. Assign a code or a membership number that will help you retrieve customer preferences at the click of a button. While your business offers mouth-watering food made from quality ingredients, service quality online and offline matters a lot.
The above list is not exhaustive but will certainly help in bringing those risky customers who are on the verge of disengagement, back to business. Brands that have not compromised on food and service quality have stood through the tests of time and competition. They boast of a die-hard customer base that will never defect from them.


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