How Pathwwway Services Can Help Your Oil And Gas Sales Business.

The Oil and Gas Sector is characterized by tough competition in all its subdivisions namely the upstream, midstream and downstream companies. Notwithstanding the competitive challenges, major players in the US market have witnessed a soaring growth, with Exxon Mobil at 344.55 billion dollars and Chevron with $239.06 billion this year, while the oligopolistic UK market is dominated by British Petroleum, Shell and Exxon. Online presence for these companies is as crucial as it is for the IT or the FMCG sector.
  • Pathwwway Services Help In Reaching Out To Global Customers
The operating model of oil and gas companies is complicated. It involves  many stakeholders right from the general public who are the end-users, distributors and franchisees to the governing bodies who watch the industry for compliances and safety. Without a strong digital strategy in place, it is impossible to pitch to a global market. To illustrate better, a simple email marketing strategy will make a lot of difference when you customize a business proposal using research-based information and comparative infographics, to your retailers.
  • Going Digital With Customer Acquisition And Retention
Customer acquisition and retention are like two sides of the same coin. For example, YouTube marketing gives a great opportunity to oil companies to build their brand. Depicting graphic videos of behind-the-scene activities and turnkey execution of projects will portray your business in good lights to existing customers as well as new. The website must have clear navigation faculties with easy ways to inquire and retrieve information. Helpline and 24 x 7 customer support will set your business apart from that of your close competitors and will prove effective in putting an end to customer churn.
  • Automation Of Systems And Processes With Pathwwway Services
Predictive analytics is the biggest boon of technology to the energy sector. Real-time data on production performance can lead to competitive pricing which is very important to the oil and gas sector, which is already facing extreme volatility in international pricing. Both onshore and offshore processes can be streamlined better using process modelling and agile methodology. Scaling up economically is the ultimate mission of all digital marketing strategies. Your oil business can expand both horizontally and vertically by embracing specialist services from Pathwwway.
  • CRM And BI Tools For The Energy Sector
The core activity of upstream oil and gas companies involve exploration of hydrocarbon reservoirs, sourcing oil production by drilling oil wells and manufacture of refined products like gasoline and their sales. As such, given the gruelling nature of mainstream forefront, digital strategies can add value only if delegated full-time, to expert hands. Building long-term customer relations is a certainty, with a full-fledged CRM. Pathwwway services include digital experts who are well-trained in using BI tools that can splice and dice customer data.
Pathwwway can help your oil and gas business to build its online presence, to grow your brand organically and boost your website rankings. In today's online scenario, it's all about making your business findable to the searching eyes of customers and ensuring these customers become loyal to your brand. Marketing can no longer be isolated as a separate function, but is an integral part of business sustenance.

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