Ecommerce Website Development Changes During the Last 10 Years.


Ecommerce website development has revolutionised the way people buy and sell goods. Ecommerce is rapidly accelerating and innovations in computer technology and networking are growing at a rapid pace. More than 10 percent of all retail transactions were attributed to ecommerce in 2015 in the US alone, with sales pegged at $300 billion. Ecommerce comes with a rich history, starting with the first online retail transactions in 1994 all the way to the popularity of ecommerce giants in present time like eBay and Amazon.

  • The Emergence of Ecommerce Titans
The rise of ecommerce giants like eBay and Amazon revolutionized retail. Amazon created one of the first full-scale business models for online retail. Amazon sold its first book in the mid 90s. This modern online book-store soon made the transition to a virtual storefront. This is how ecommerce sites developed gradually, with searchable titles, browsing by category and reviews that are user-generated. Amazon expanded the inventory beyond books while eBay was formed around the same time. By 2007 alone, eBay popularised auction through online site using technologies that created a level playing field. The result? The ecommerce company earned $52.5 billion and had a 220 million user-base in the same year.

  • Cost-Efficient Website Development
Ecommerce merchants enjoyed the developed and specialised market. Launching an online store now no longer required massive overheads and technical expertise. BigCommerce estimates that the average cost to build an online store in 1999 was USD 100 thousand alone. This excluded purchasing inventory, calculating shipping logistics or warehouse space. Web design and development now cost less than $30. Stores launch online in a couple of days.

  • Advancing Web Technologies on the Rise

Ecommerce remains the fastest growing segment in retail. New web technologies have evolved over the past 10 years and more innovation is now in store. Online shopping has become the buzzword as the internet as a marketplace has evolved. More people are purchasing items online to meet needs. The online sales market rose by more than 20 per cent year-on-year. Ecommerce web stores are expected to generate over USD 4 trillion in 2020. As per BigCommerce, a majority of shoppers prefer to purchase online.

  • Functionality Versus Features

As per HubSpot statistics, close to 47 percent of website visitors check a company’s product or services page before considering any other site section. Most users stop engaging with the site if the content lacks value or the layout is less appealing. Ecommerce website development has evolved over the years, with the emergence of AI, machine learning, chatbots and push notifications, as a result of this. It is even predicted 85 percent of all customer interactions will proceed with machine or chatbot-based assistance in 2020.

Ecommerce titans like eBay even use chatbots via Facebook Messenger for communication. Motion UI is another emerging trend, as is the use of blockchain technologies for data storage. Video will emerge king, as video content increases sales by as much as 85 percent. Every online store will be using video content for product description by 2020. Video marketing can boost click-through rates by 200 to 300 percent and increasing purchase intent by 97 percent.

With augmented and virtual reality, there’s a golden opportunity to harness these revolutionary technologies for marketers to reach their target audience. Brands can also project products through special filters on social media platforms. Top ecommerce website development trends and technologies are building a framework for effective web presence as time advances and digital frameworks acquire primacy.

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