5 Mistakes to Avoid in Your 1st Small Business Website Design!


Your first small business website design needs to create a great lasting impression. According to Google, 97 percent of consumers search online for products and services. Close to 58 percent of small businesses, however, lack a website. For those who own a small business, a website is crucial for success.

When creating a successful small business website, it is extremely important to present services and products in a favourable way and answer all your visitor queries. Initial mistakes with your website design can cost a lot of cash – and this is something no small business can afford. Additionally, one could lose more potential revenue along the long term.

This can be avoided by ensuring a well thought out, correctly functioning and professionally designed website. Avoid the following errors and grow your small business through a vibrant web presence online:

#1 Targeting Too Big an Audience 

The first and most important mistake you need to watch out for is to know who the target market is and how to focus on them. If the site is too broad in its approach and target, it could end up not appealing to anyone. Assess who the perfect customer is and formulate a buyer persona. Focus on creating the best potential experience for your niche audience works best.

#2 Rushing Instead of Understanding Your Customer

While one may want a website to be up and running as soon as can be, it is important to understand your customer and your specific market and apply the same to your website design. For example, if your target audience is a young adult user, it is essential to ensure the website design and integrated social media accounts are associated with that specific demographic. If products are geared towards an older crowd, one needs to ensure the sales copy is targeted towards them and the font size is larger than normal and easily readable.

#3 Busy or Flashy Designs That Are Tough To Navigate

Another glaring small business website design trap many users fall into is thinking busy or flashy designs draw more attention to the site. This is not really the case. For a website to succeed for your small business, it is important to design the site that makes it easy to use and navigate. If the website is busy, customers will not know where to go, so they will probably head out to the competitor’s site.

Busy websites don’t look good on mobile phones or tablets. For example, Pew Internet Research found 63 percent of net users deploy a mobile device. Visitors to sites know what they are looking for. If a site does not load within 3 seconds of being accessed, users will leave. Therefore, it is time to rethink website design rather than make this error.

#4 Non Responsive Website Design

If your small business website is incompatible with mobiles or other smart devices like tablets, there can be a real problem. Individuals using a mobile or other smart devices prefer responsive sites. Yet, close to 96 percent report visiting sites that are not mobile-first. Site owners need to take care that they develop a mobile-friendly, responsive design that adapts to devices, browsers and screens. A vast number of users access the web through smartphones and tablets and this is set to rise. If small business website design falls  short of being responsive, usability issues can drive visitors away.

#5 Lack of User Friendly Content, Unclear CTA

User-friendly content is a real asset for small businesses. Neat layouts, engaging content and fonts as well as graphics that are easy to scan and relate to are essential.  One of the major flaws of website content that is tough to read is the lack of appeal. Prospective buyers need a website that scores on aesthetics as well as functionality. Otherwise, your small business will never make it big!

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