When is the Best Time to Start Your Pathwwway Product Testing Process?

A lot of money is spent each year on product testing. Despite extensive research about whether new products or services should be launched, research shows an astounding 80 per cent of new services and products don’t fare well within a year of launch. Time and money are extremely valuable and you cannot afford to invest them in producing an offering that does not click with the marketplace.

The more products are tested before one produces or sells it, the more one can earn sales and profits desired. Every dollar of ad spend on Pathwwway product testing can save you later losses in the marketing process. A reputed product testing solutions provider like Pathwwway excels at identifying not just the USP, but the weaknesses of the product as well. This is why Pathwwway’s product testing can offer value and the best time to start the process is as soon as possible.

• Study Prototype and Pricing

Product testing by Pathwwway professionals ensures one can come up with better ideas at a later date, too.  The product can be entirely evaluated for its advantages and drawbacks. Product testing also helps in selling the product at the right price. Get accurate pricing details and all the costs involved in bringing products or services to market.

You can also gain detailed market intelligence and actionable insights about buying decisions from prospective customers. Comparing products with others in the market is also easier. Study why consumers would switch from the competitor and buy from your brand. Solicit the negative views of others and always look for flaws before product launch.

• Get Vital Feedback

Getting immediate feedback on new products is impossible. Once your product is tested by the Pathwwway Ltd product testing team, you can find out what works and where your product beats others in the market. Other competitors marketing similar products also need to be studied so you can see which brands thrive and which merely survive. Companies marketing products on display can tell whether the product will be successful.

The real test of a product is when you take it to the customer who then decides whether to make the purchase or not. As soon as the cost and price are known, your potential buyer will take the call. Product testing anticipates the objections and studies flaws even before products are launched. Ensure there is a large market for products and think of ways for improving the product features as well as the sales pitch.

• How Product Testing Helps

The present and projected demand for products in numerous marketplaces is easy to ascertain through product testing. So, whether you’re thinking of tapping local, national, regional, global, online or offline markets, product testing can help in distinct ways. You can also identify the kind of products that will appeal to customers in terms of features and benefits that resonate with different buyer persona and the degree to which products do or do not align with them.

Potential strategic partners can help in promoting or selling products such as channel partners, co-branding and so on more effectively post a rigorous product testing. Pathwwway product testing also identifies the most effective touchpoints and channels to market or advertise products. Study how much customers will pay for buying your product and optional purchases such as financing, extended guarantee, maintenance, professional services or auxiliary products. Also study who your direct competitors are and how they approach the market. How, when and where customers purchase similar products are the key.