When Did Internet Marketing Overtake Traditional Media Marketing and Why?
The
value of internet marketing is incredible, given the limitations of traditional
media marketing. With the advent of the internet in the 2000s, and the
emergence of the world wide web, digital marketing really caught on. From print
ads on magazines and newspapers in traditional marketing to social media or web
marketing, the journey has been long and full of milestones. One can easily
reach the target local audience and worldwide by harnessing the power of
digital marketing. Consider the limited reach of traditional media. A radio ad
may play in only a single location, or flyers will reach a select number of
houses in a suburb.
- A Question of Scope
One
of the reasons why internet marketing has overtaken traditional media marketing is providing
information to the public that brands exist. For creating instant brand recall
and recognition, web marketing works out to have more scope. Radio or print ads
can be costlier, too. Printing materials is expensive and one needs to hire
people for distributing these.
As
far as digital marketing goes, local as well as global audiences can be
targeted. Further, campaigns can be tailored to suit specific audience
demographics, like location, age, interests and gender. This ensures the
campaign will be more effective.
- A Matter of Choice
When
it comes to digital or web marketing, audiences can choose how content should
be received. When individuals may prefer blogs, videos, social media posts or a
wider variety of digital media, traditional marketing does not offer people
many options. Moreover, sales flyers in the mailbox or phone calls at unwanted
times can actually backfire on advertisers. Through digital media, the power of
market segmentation and bespoke marketing cannot be underestimated.
- The Value of Interaction
Interaction
with audiences is possible through the use of social media networks, and
two-way communication is encouraged using the power of digital or online
marketing. Traditional media marketing, on the other hand, does not permit
two-way audience interaction. One can encourage clients, prospects and
followers to take action, visit sites, read about services and products and
make sales or deliver feedback that is valuable through online marketing.
- The Importance of Cost-Efficiency
Web
marketing is also cost-effective. Investing in paid online ads can be tough;
the cost is cheaper for online marketing channels, in comparison. Another plus
point of affordable online marketing is that data plus results can be recorded
easily. With insight tools and Google Analytics, most social media channels and
online marketing platforms can be gauged for impact at any time. As against
traditional media marketing, real results are available for business online and
can be adapted to improve the overall effectiveness of the campaign.
This
creates a level playing field, where any business can compete with competitors
regardless of size with solid Pathwwway Limited digital marketing strategies.
You get real time results, such as the number of visitors to the site, subscribers
increase, peak trading times, conversion rates and more. An effective website
with quality content meets the needs of the targeted audience well. In
contrast, traditional media marketing is limited to a restricted audience or
spread across diverse segments that make it ineffective, given the benefits of
niche marketing.
From
supporting traditional media marketing to replacing it, internet marketing has
come a distance. The multi-channel approach offered by online marketing
platforms leverages the unique benefits, convenience and accessibility of
digital media to boost your business and enhance prospects for growth.