The Latest Ecommerce Website Development Trends in the Cable and Satellite TV Industries


With the latest ecommerce website development trends predominating the cable and satellite TV industries, technology is advancing at a lightning fast pace. Ecommerce development is impacting the television industry, as technology has changed the way people are consuming content. Digital media is experiencing an explosion of website development trends. Here are the most important ones, redefining the way people watch television.

  • Rise of OTT

Over-the-Top or OTT technologies offer ease of accessibility, as television viewers look to tap the internet as opposed to traditional distribution models. As far as digital revenue goes, most of it comes from streaming. Video streaming revenue grows at a massive rate and shows no signs of slowing down. A Research and Markets study found video streaming revenue is forecasted to raise from $30.29 billion in the year 2016 to $70.05 billion by the year 2021. Consumers persist in embracing pay television and OTT solutions for video streaming. OTT will experience a considerable growth rate, as digital platforms for viewing evolve.

Streaming has expanded greatly over the past years, with digital distribution and services company expanding partnerships with OTT initiatives. Even search engine titans like Google are investing in this industry. The competition for streaming spend is rising at phenomenal rates. Disney, for example, severed the Netflix distribution deal to launch its own streaming service soon. Television production now focuses on providing exclusive content for streaming offerings.

  • Emphasis on Data and Analytics

As digital and streaming solutions thrive in the media industry, data is evolving from being of value to becoming a necessity, a trend also noted in the ecommerce website development process. Streaming has emerged as the primary revenue driver and so analysis and utilisation of data is an essential component of success. Technological advancements transform every aspect of the media industry, from concept development to licensing and the way people see their favourite television shows.

Data is at the epicentre of the entertainment revolutions. A thorough comprehension of data plays a vital role in sorting out the puzzle. This is because in this age of Big Data, data accurately predicts and reveals insights which makes it a powerful tool for the television industry. Data’s value in the changing world of television cannot be stated enough. Consumers are presented with rising content and delivery choices influenced by data-driven decisions.

  • Rise of Mobile Viewership

A report from Ericsson, for example, shows massive changes taking place in television. The company’s research unearthed that close to 70 per cent of consumers now see television and videos on a mobile or smartphone device. This doubles the percentage from 5 years ago. Ericsson also holds that by 2020, around 10 percent of people will watch television only on traditional screens.

This would mark a 50 percent decrease in comparison to 10 years earlier. As increasing number of viewers embrace evolving and new technologies, AR and VR are set to become an essential part of the television industry, too. The immersive and social potential will be recognised in fresh and exciting ways.

Global smartphone owners crossed the 2-billion mark in 2014. It is set to reach 4.6 billion by 2019. The world is now connected through the internet and social media in ways that are spurring technological innovation. 

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