Pathwwway Customer Retention Ideas For The Gaming Industry.


Online gaming industry is an evolving domain. With players elevating from traditional land-based gaming parlours and offline casinos to play-from-home video and mobile games, the Pathwwway customer retention ideology is to prevent player churn. Major gaming brands are adopting tech-based solutions to prevent slackening of player interest. Providing games that are highly engaging and rewarding are stepping stones in retaining players in the long run.

  • Develop An Early Bird Scheme For Loyal Players

In order to secure maximum profits in marketing your new game or to popularize any new variant or feature in your game, announce a scheme to woo early adopters. An example is the Angry Bird Match App from the Google Playstore, which hosts special limited time events to skim the early visitors. Getting the buy-in of early purchasers is always good for any gaming brand. New purchases will gain an edge if the game has already become popular. Provide a preferential access for existing customers, who are easier to sell to, when compared to  new customers.

  • Get Creative With Gameplay And Game Story

The gaming industry caters to a visually-inclined audience. Making games more interesting with animated graphics and enthralling sound effects will build the innovative edge over competitors. Focus on gameplay which is the heart of every digital game. Gaming mechanisms must be unique and engaging. Having a brilliant game story will increase player affinity to your brand for better Pathwwway customer retention. Video games like Chrono Trigger, BioShock and Alan Wake are thrilling games that include stories told with a difference.

  • Allow Customization Of Characters

Over time, players become addicted to their favourite characters like Batman or Donkey Kong. It is difficult for them to switch their attention to other games. These existing players can be very well retained even when you introduce new games, by giving them the autonomy and flexibility to customize the gaming characters on their own. This results in a tangible increase in player experience.

  • Provide Tips And Feedback On Gaming Sessions

No one likes to lose. But the true spirit of gaming is lost when the way to win is too easy. Players can be retained if their play-time failures are rendered as learning experiences, with honest and objective feedback. For example, every time you get the runner crashed in the Temple Run mobile game, valuable tips on avoiding the wrong moves are provided.

  • Build Incentive-Based Customer Service

Since gamers access your product 24 x 7, from multiple devices like PCs, Laptops and mobile phones, keep up the morale of your player support team by educating and empowering them to handle critical queries of customers. Players love to be given preferential treatment in customer care as a move to reward their loyalty by way of lesser waiting time and minimum escalation procedures.
The soaring market for different kinds of games will yield consistent profits for the gaming brands only when player-friendly customer retention strategies are in place. The global games market will witness an increase of 13.3 percent in 2018, when compared to the previous year and will reach a revenue total of over $180.1 billion in 2021. The Pathwwway customer retention plans are methodical, time-tested and are based on real-time player insights.

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