How Your Web Agency Will Reduce Shopping Cart Abandonment on Your Retail Site


With close to 70 per cent of online store customers abandoning shopping carts without completing purchases, leveraging marketing tactics too late in purchase cycles cannot stop abandonment in its tracks. There’s a lot of steps web agency professionals can take for reducing shopping cart abandonment on retail sites.

From emphasising site security to reassuring the customers to understand what they need and the reasons behind top abandonment rates, prioritising shoppers is essential. Here’s how web agencies can make a difference, when it comes to reducing shopping cart abandonment rates:

  • Offer Deals Before Customers Check Out

Online store consumers are savvy. Brands, therefore, can decrease shopping cart abandonment through analysis of average time on the site and offer the discount before the bounce. Discounts, deals, promotional offers – these are just some of the ways you can design marketing communication that encourages customers to stay and clinch the sales.

  • Boost Site Security

When people make an online purchase, they have to disclose personal information. This includes shipping addresses, credit cards or identity. One of the easiest ways to prevent customers from abandoning the cart is to ensure transactions are secure. Study logos from cybersecurity companies that showcase why your site is trustworthy. Trust badges, SSL certificates, encrypted sites – these are just some of the ways shopping cart abandonment can be reduced on retail sites.

  • Live Chat and Offers Can Make Customers Stay

A web agency can also reduce cart abandonment and increase site sales and engagement by interacting with shoppers to help close sales and answer questions if required. Capturing the contact information before the cart processing is essential. This can be facilitated through 24/7 customer support. Offers can work if one understands what customers want. Before changing site shopping cart experience, you need to be clear about what your customers want. Wish lists or favourites can easily be referenced later.

Offers also include administering down-sells. This can be in the form of shipping discounts or discounts on items. Effective tactics need to focus on confirming the sale. By answering concerns or queries customers may have to complete sales, cart abandonment rates can be reduced.

  • Work on Dynamic Retargeting

Users will abandon shopping carts. But your web agencies can bring them back. Dynamic retargeting can help make many return. Site-based retargeting can help brands to boost revenue. Many return to sites to finish transactions on a natural basis.

  • Offer Free or Discounted Shipping

Shipping charges are a real problem for conversion. A Forrester research investigation showed close to 40 per cent of visitors abandoning shopping carts do so as shipping is not for free. Given the competitiveness and maturity of the markets, free or discounted shipping is the key to success. 

To the extent possible, cover shipping expenses or other fulfilment orders effectively. Your web agency can also schedule promotional periods when shipping is covered when a certain order value is reached.

Thus, a web agency can help your retail site to reduce shopping cart abandonment rates in multiple ways. Opt for a web developer agency to lower retail site cart abandonment. Whether you need to build trust in clients or build a strong retention strategy, a premier web design and development company can help.


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