How to Manage Click -Through Rates on Your Site by Using Intelligent Website Design
If
you want to raise the CTR or click-through-rates and foster conversion through
your website, intelligent website design is at the heart of this. In fact,
smart web design can make a big difference when it comes to boosting the
conversion rates. Marketers tend to overestimate the importance of SEO, social
media, lead magnets and the like when it comes to web design.
While
most of these components matter, CTR can be heavily influenced by just how
smart and responsive web design is. According to Stanford University research,
around 46.10 per cent of respondents surveyed found a website’s design to be
the top criteria for deciding its credibility. Your design needs to look
professional.
- Respecting the User
When
it comes to web design, people are incredibly impatient for aspects like
loading speed. An Aberdeen Group study found just a one second delay in page
load times results in conversions reducing by as much as 7 per cent. So, when
it comes to page loading speeds, each second matters. To check your page speed
is not enough. Your web design agency also needs to troubleshoot for issues and
use important analytics tools. This is a key feature of a responsive, and
effective web design.
- Using Negative Space
In
web design, white space is known as negative space, too. Positive space is a
space that contains elements on the site, while negative space is that which
comes in between. Negative space is actually an important aspect of intelligent website design.
Without it, your website would be ineffective and impossible to use. Negative
space does not just include the space between larger elements on the page, it
also refers to smaller elements on the page. So, whether it is the space
between the content and the sidebar or the space between lines of text or letters,
there’s a lot of value in using negative space to make elements legible and
easy to scan. This also fosters higher click-through rates and increased
conversions.
- Use Colour Effectively
Colour
is often not rated too high in terms of web design value. But it can play a
vital role, when it comes to managing usability and the overall meaning of the
brand or the website’s mood. Different colour combinations evoke different
reactions and emotions. While choosing colour schemes for the site, it is essential
to choose a combination that evokes emotions your brand seeks to express, to
prompt higher click-through rates. Once compelling graphics and colours are
used, it can help to boost your conversion rates, too.
- Build A Contrast
Contrast
is essential to keep text, call to action buttons and headlines readable and
noticeable. The font and button colours should be in contrast with the
background as well as the elements one seeks to highlight. Another important
and associated feature is simplicity of the site. A clean overall design
reduces clutter and minimises distractions.
- Attract and Sustain Attention
Another
rule of the thumb is that getting the visitor’s attention requires fast loading
and eye catching web design. Using engaging content, compelling imagery and
enticing calls-to-action can be really beneficial. Sign-up buttons also need to
be larger and clearer as well as simpler. Your copy should be engaging and
interesting. So, website design plays a critical role in impacting CTR or
click-through rates effectively and if you want your site, and your business to
prosper, foster conversion using these
handy tips.