How to Manage Click -Through Rates on Your Site by Using Intelligent Website Design


If you want to raise the CTR or click-through-rates and foster conversion through your website, intelligent website design is at the heart of this. In fact, smart web design can make a big difference when it comes to boosting the conversion rates. Marketers tend to overestimate the importance of SEO, social media, lead magnets and the like when it comes to web design.

While most of these components matter, CTR can be heavily influenced by just how smart and responsive web design is. According to Stanford University research, around 46.10 per cent of respondents surveyed found a website’s design to be the top criteria for deciding its credibility. Your design needs to look professional.

  • Respecting the User

When it comes to web design, people are incredibly impatient for aspects like loading speed. An Aberdeen Group study found just a one second delay in page load times results in conversions reducing by as much as 7 per cent. So, when it comes to page loading speeds, each second matters. To check your page speed is not enough. Your web design agency also needs to troubleshoot for issues and use important analytics tools. This is a key feature of a responsive, and effective web design.

  • Using Negative Space

In web design, white space is known as negative space, too. Positive space is a space that contains elements on the site, while negative space is that which comes in between. Negative space is actually an important aspect of intelligent website design. Without it, your website would be ineffective and impossible to use. Negative space does not just include the space between larger elements on the page, it also refers to smaller elements on the page. So, whether it is the space between the content and the sidebar or the space between lines of text or letters, there’s a lot of value in using negative space to make elements legible and easy to scan. This also fosters higher click-through rates and increased conversions.

  • Use Colour Effectively

Colour is often not rated too high in terms of web design value. But it can play a vital role, when it comes to managing usability and the overall meaning of the brand or the website’s mood. Different colour combinations evoke different reactions and emotions. While choosing colour schemes for the site, it is essential to choose a combination that evokes emotions your brand seeks to express, to prompt higher click-through rates. Once compelling graphics and colours are used, it can help to boost your conversion rates, too.

  • Build A Contrast

Contrast is essential to keep text, call to action buttons and headlines readable and noticeable. The font and button colours should be in contrast with the background as well as the elements one seeks to highlight. Another important and associated feature is simplicity of the site. A clean overall design reduces clutter and minimises distractions.

  • Attract and Sustain Attention

Another rule of the thumb is that getting the visitor’s attention requires fast loading and eye catching web design. Using engaging content, compelling imagery and enticing calls-to-action can be really beneficial. Sign-up buttons also need to be larger and clearer as well as simpler. Your copy should be engaging and interesting. So, website design plays a critical role in impacting CTR or click-through rates effectively and if you want your site, and your business to prosper, foster conversion using  these handy tips.


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