How Do Large Department Stores Use Customer Loyalty Programs?
Large
department stores are a wonderful place to shop for various items. But what is
most rewarding about shopping at these massive retail stores is the amazing
customer loyalty programs on offer. Customer loyalty is not a matter of dealing
in discounts and promotional offers, but a concentrated effort to bring about
brand advocacy and prompt referrals. Here are the different ways that Pathwwway
Ltd suggests large department stores make shopping worth your while through
customer loyalty initiatives.
- Sears: Shop Your Way
One
of the top retail rewards programs in place is undoubtedly Sears “Shop Your
Way”. It’s a customer loyalty program allowing consumers to earn points when
they shop. Each time one shops at Sears, they receive ten points for every
dollar spent. Points can be redeemed on future purchases. Apart from points to
spend in the store, the Sears loyalty initiative offers access to coupons that
are exclusive. Sears also provides a lot of different options for membership.
One can get a free membership as well as access to membership perks. Paid
members get a whole new option called Max Members. This costs just USD 39 and
customers get free shipping on different types of purchases.
- Kohl: Yes2You Rewards
Another
department store that offers a good customer loyalty program is Kohl’s. The
Kohl’s customer loyalty initiative is called Yes2You and it offers a great
selection of bonuses and benefits. For every dollar spent at Kohl’s you get a
point as a reward. So, for every 100 points received, one gets USD 5 as a
reward. Shopping at Kohl’s means one can really benefit from customer loyalty programs. Additionally, one
gets a chance to earn bonus points, offers and birthday gifts.
- JC Penney: Rewards Program
While
visiting JC Penney for clothing, or appliances, customers benefit from an
infinite number of reward programs. As a member, points are received each time
one shops at this department store. For 200 points received, around USD 10 cash
prizes are awarded. One can become a member of JC Penney Rewards by enrolling
for free.
- Nordstrom: Customer Loyalty Cards
The
Nordstrom rewards program offers customers access to a lot of benefits, bonuses
and perks. When one is a member of Nordstrom Rewards, points can be accessed
for store credit called Nordstrom Notes. If one earns 2,000 points, a USD 20
cash prize is awarded. For every dollar you are spending at the store, online
or in-store, you get one point.
As
with many different reward programs on the list, Nordstrom has different levels
of membership. Each level is associated with its own bonuses in addition to
points earned. Apart from the consumer loyalty program. Nordstrom also offers a
credit card initiative. The Nordstrom credit card program functions as a
rewards card, too. It enables customers to earn points twice as fast.
- Macy’s Plenti Rewards
Another
top department store with a loyalty scheme is Macy’s, through its Plenti
Rewards program. With this customer loyalty program, Macy’s offers its
customers discounts and incredible offers. When over 200 points are saved,
these can be used at the checkout in Macy’s for savings. With over 1,000 Plenti
points, one gets USD 10 off the next product purchased.
- SaksFirst Store Card
This
is a loyalty card program from Saks, one of the oldest department stores out
there. You can use this card to avail points redeemed for rewards. The rewards
program features various membership tiers. As one progresses through every
level, one earns more rewards. There are different membership tiers namely
Premier, Elite, Platinum and Diamond. Once points are earned, these can be
redeemed for a gift card at Sak’s with 2500 points equivalent to a gift card.