Why Should Your Internet Marketing Agency Use Pinterest This Year?


Boasting over 175 billion trending pins and still counting, Pinterest leads the way in presenting its users with ideas, tips, techniques, snippets, recipes and other things to engage your B2B and B2C audiences. Pinterest for business holds great advantages for an internet marketing agency that aspires to get the best mileage out of the digital world for its clients. In less than 15 seconds, you can go about setting up your business profile.

  • Driving Traffic To Your Business Through Visual Innovation

Pinterest is a visual hub for information on almost any category one can think of; from health-care to art, from home decor to online fashion and so on. For your business to get to the centre stage of social media searches, create a business account with Pinterest and make your first board attractive. With a unique theme, you can keep adding boards and saving pins onto them. Care must be taken to ensure that all content and images resonate with your brand personality. Choice of engaging images with copious Pin descriptions will help in making them more visible for online markets.

  • Making The Most Out Of Rich Pins

Like schema, Google's preferred HTML markup that makes URLs in a search result more informative, rich pins make Pinterest ideas more understandable. They disclose additional information and context about ideas, directly on Pins. There are four types of rich pins available, namely product, recipe, article and app Pins. Using these rich pins, your pins can be supplemented with crucial extra information that will help in arriving at the buying decision quicker. For example, with product pins, an internet marketing agency can help clients to showcase real-time pricing of products and their availability.

  • Benefits Of Sharing And Repinning

Repinning is one of the best ways to grow your Pinterest following. Repinning is done when you add any image that you find relevant when accessing Pinterest, to your own board. Repinning your popular pins will result in a potential increase in traffic. Repinning old content will result in additional traffic to your website, because there may be new followers who might have missed out on them. You also get the advantage of people repinning your pins, wherein you get credit for the same. Repinning your old content into different boards will get a combined increase in website traffic.

  • Personalized Pinterest Ads

Paid publicity on Pinterest is awesome, with Pinterest ads pitching your products and services to an audience representing 93% of active pinners, who are said to use the platform for their next purchase. The advantage with these ads is that when your target audience saves a promoted pin, your ad will reflect in their feeds. The Pinterest ad manager assists you in creating and displaying attractive ads that enhance new customer acquisition and retention.

Audience demographics from  Pinterest reveals that nearly half of them earn a disposable income of over $100,000; more reasons for an internet marketing agency to get going with Pinterest for business. Improving reach with Pinterest begins with the formulation and execution of a strong and cost-effective social media strategy. When compared to Facebook posts and Twitter, the performance of Pinterest Pins are far more effective.

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