Why are the Pathwwway Partners Vital to their Success?


Pathwwway partners are critical for the success of any growing organisation, whether it is a slick startup, innovative enterprise or medium sized business. Here is a closer look at how their contributions have been vital to the success of the company.

  • Mobivate

Considering that people mostly check their phone 85 times a day, an average person spends 24 hours texting every week and texts have a 98% open rate, SMS marketing solutions are vital for businesses that want to succeed. This is where bulk SMS solutions provider Mobivate steps in. Now, let your customers know about new products, new store locations, upcoming sales or even promotional deals and discounts.

An SMS costs less than a phone call and response rates are higher than email. With Mobivate, your business acquires the ability to send mass text, individually to all your clients. It involves using the Mobivate web program to send out SMSes to those who subscribe to your business.

  • Silverpop

Since its inception in 1999, this Atlanta, GA based company has offered exceptional digital marketing solutions for companies looking to automate and personalise customer interaction. This company has a presence across 3 continents now. Silverpop has also been featured in a wide number of industry publications including Direct Marketing News, Advertising Age, MediaPost and Marketing Sherpa. The company also has a A- rating from the Better Business Bureau. Online reviews about this email marketing and marketing automation solutions provider is largely positive.

  • Inspectlet

This powerful monitoring tool records videos of visitors as they use the site. It permits users to see everything their customers do, from every single click, scroll, key press to mouse movements. Now, your business will never have to worry about identifying individual users. There’s AJAX, HTTPS, single page apps and authentication features. Everything is plug and play, working straight out of the box. Additionally, setting up this software tool is simple. All Pathwwway partners provide affordable, hi-tech solutions for mapping the customer’s decision journey.

  • Optimove

Headquartered in NY, Optimove was founded in 2009. This Science First Relationship Marketing Hub serves over 250+ brands and has 130+ employees on 3 different continents. Optimove aims to empower marketers with the emotional intelligence to communicate with customers effectively, through available channels. Optimove helps companies across a wide range from internet services to financial services, retail and gaming to grow their business.

Their clients include Oanda, Payoneer and Ebury. Optimove’s Customer Marketing Cloud uses data sciences and marketing arts to help in delivering personalised, real-time, multi-channel customer marketing campaigns. The tool also helps businesses to maximise customer engagement, lifetime value and loyalty, through a systematic approach to planning, measuring, executing and optimising personalised, customer centric interactions. Optimove consolidates predictive customer modelling, AI and machine learning for micro segmenting customers to predict their future actions and values and automate the client communication process effectively.  

  • Mixpanel

This is an advanced mobile and website analytics platform. Mixpanel is awesome, because it has a segmentation tool. This product adoption analytic company also has funnel analysis, retention reports, third party integration capabilities, dynamic bucketing, automatic cohort creation, message scheduling, in app messaging, flexible targets and mobile surveys. It also offers data visualisation and behaviour tracking apart from a wide range of other features and solutions.

In this way, Pathwwway partners perform a number of important functions and provide end to end solutions to their clients.

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