Where Will We See Ecommerce Web Development in the Next 5 Years?
Ecommerce
web development and design has been constantly evolving as a lot of new trends
take the internet by storm. Innovative website design strategies are at the
crux of ecommerce web development to lead to an increase in traffic and overall
conversion rate. Let’s take a look at the most relevant, exciting and
exceptional trends and technologies for the coming 5 years in the field of
ecommerce web development:
- Mobile Friendly Optimisation
Everyone’s
shopping via their smartphone nowadays. A lot of people are resorting to mobile
shopping given the portability and practicality of this smart device. In the
era where we are constantly on the move, time has become a valuable commodity
and a luxury for everyone. People are now looking to multi-tasking and shopping
via mobile phones. Ecommerce web developers are, consequently, increasingly
optimising sites for mobile devices and other gadgets to attract more visitors.
Enabling payments via mobile phones also marks an increase in conversion rates.
- A Personalised Experience
At
the end of the day, the customer is king. It’s even more so for the ecommerce
world, which is increasingly customer oriented and client centric. Customers
also need a helping hand online which is where guided selling in the shape of
chatbots and personalised attention comes into play. The webpage is designed to
assist customers with their purchases in every possible way.
- More Shop Features
Customers
hate it when they feel limited by options on the site. This is why web design
companies need to focus on a richer shopping cart experience and more features.
An unlimited number of products and categories can be placed on the shopping
page. Social media integration is yet another neat feature that goes hand in
hand with mobile optimisation. Additionally countdown timers are an excellent
way to close the deal with limited time offers in the shape of free shipping
and discounts. These features make the customer’s life easier and are
consistent with trends established so far.
- Video Content Integration
Another
major ecommerce trend is the rise of the videos. If pictures are worth a
thousand words, short videos would be super valuable, when it comes to forming
an emotional connection with the audience. It is an outstanding way to convey
complex information and overcome the limitations of words alone. Content is
presently trending fast. Sites are increasingly integrating video content on ecommerce web development product detail pages. The idea is to make the browsing experience more
informative and enjoyable. Video content can even offer an inside view of the
product through reviews, or tutorials/guides on how to use the products.
- Reviews and Testimonials
Implementing
testimonials and reviews in website design is set to be more prominent in the
coming years. By one estimate, nearly 88% of customers regard online
testimonials highly as a recommendation. Customers are also more likely to
purchase goods off a website with features than random sites. Trust and brand
credibility are very important factors influencing ecommerce sales.
Final Word
Therefore,
ecommerce web developers and designers are now looking to add informative
features. The whole aim is to create a genuine, personalised experience.
Customers take their time while browsing through web pages and you need to
ensure the experience is an enjoyable one, if you want to be able to sell your
product/service and build your brand narrative.