Where Will We See Ecommerce Web Development in the Next 5 Years?


Ecommerce web development and design has been constantly evolving as a lot of new trends take the internet by storm. Innovative website design strategies are at the crux of ecommerce web development to lead to an increase in traffic and overall conversion rate. Let’s take a look at the most relevant, exciting and exceptional trends and technologies for the coming 5 years in the field of ecommerce web development:

  • Mobile Friendly Optimisation

Everyone’s shopping via their smartphone nowadays. A lot of people are resorting to mobile shopping given the portability and practicality of this smart device. In the era where we are constantly on the move, time has become a valuable commodity and a luxury for everyone. People are now looking to multi-tasking and shopping via mobile phones. Ecommerce web developers are, consequently, increasingly optimising sites for mobile devices and other gadgets to attract more visitors. Enabling payments via mobile phones also marks an increase in conversion rates.

  • A Personalised Experience

At the end of the day, the customer is king. It’s even more so for the ecommerce world, which is increasingly customer oriented and client centric. Customers also need a helping hand online which is where guided selling in the shape of chatbots and personalised attention comes into play. The webpage is designed to assist customers with their purchases in every possible way.

  • More Shop Features

Customers hate it when they feel limited by options on the site. This is why web design companies need to focus on a richer shopping cart experience and more features. An unlimited number of products and categories can be placed on the shopping page. Social media integration is yet another neat feature that goes hand in hand with mobile optimisation. Additionally countdown timers are an excellent way to close the deal with limited time offers in the shape of free shipping and discounts. These features make the customer’s life easier and are consistent with trends established so far.

  • Video Content Integration

Another major ecommerce trend is the rise of the videos. If pictures are worth a thousand words, short videos would be super valuable, when it comes to forming an emotional connection with the audience. It is an outstanding way to convey complex information and overcome the limitations of words alone. Content is presently trending fast. Sites are increasingly integrating video content on ecommerce web development product detail pages. The idea is to make the browsing experience more informative and enjoyable. Video content can even offer an inside view of the product through reviews, or tutorials/guides on how to use the products. 

  • Reviews and Testimonials

Implementing testimonials and reviews in website design is set to be more prominent in the coming years. By one estimate, nearly 88% of customers regard online testimonials highly as a recommendation. Customers are also more likely to purchase goods off a website with features than random sites. Trust and brand credibility are very important factors influencing ecommerce sales.

Final Word

Therefore, ecommerce web developers and designers are now looking to add informative features. The whole aim is to create a genuine, personalised experience. Customers take their time while browsing through web pages and you need to ensure the experience is an enjoyable one, if you want to be able to sell your product/service and build your brand narrative. 
 

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