What is the Impact of Instagram Influencers on Online Marketing?


As far as online marketing goes, Instagram influencers are rapidly gaining importance. If you’re wondering how your brand or business can work with Instagram influencers, here’s how this new breed of celebs have impacted online marketing. Influencer marketing is extremely effective. Here’s why executing your online marketing campaign through Instagram is the best step forward for any brand that values growth, profits and ROI:

  • Massive Reach

Instagram is a popular social media platform. According to Pew Research Centre, it is presently the second most powerful social media platform after Facebook. Nearly 32 percent of US internet users alone are on Instagram presently.

  • High Engagement Rate

In addition to this, Instagram is the most engaging social media platform, where influencers can mould public opinion in tangible ways. TrackMaven, in one study, found Instagram sees average interactions per most per 1000 followers. The average engagement ratio is 29.67 on the platform, while Facebook only sees 16.54 average interactions per post for every 1000 followers.

  • Influencer’s Choice

Instagram is a wonderful platform and influencers know and prefer it. BlogLovin, in one study of 2,500 micro influencers, found that a majority (59 percent) of them used Instagram to engage their target audience. Additionally, influencer marketing on Instagram just requires a bit of planning and budgeting to avoid unnecessary costs. It is critical to understand that the influencer’s rate will vary based on the follower size and the industry one is in.

According to Influence.Co, influencers charge more as audience size rises. So, more than 2,000 followers may charge USD 124 per post. The price may rise to USD 258 for influencers with 75 to 100 thousand followers and counting. The cost of working with influencers also varies according to the sector in which influencers specialise. Travel influencers and entertainment influencers charge most, followed by home and lifestyle influencers. 

  • Finding the Right Influencer

Finding the right influencer is equally crucial. In fact, this is one of the most important steps for online marketing. Instagram offers a lot of creative and engaging influencers relevant to your brand and campaign. Additionally, they also have significant reach. By defining the ideal influencer, the best influencer can be narrowed down from potential influencers.

Looking for influencers who are fans of your brand and create content about it is important. Branded hashtags can reveal who has been talking about your products and how these potential influencers can be tapped.  If you’re looking to become an established brand, it is important to use hashtags and filter out the right influencer for your brand.

Once the campaign has been executed, the metrics and parameters are also in place to ensure that your influencer’s impact can be gauged online.

Thus Instagram influencers have the power to shape opinions and impact the consumer purchase decision journey. Choosing the right influencer can make a big difference to your brand identity as well as your business bottom-lines. This is what makes your digital marketing outcomes exceptional and ensures that your brand stays ahead of the competitors and retains its winning edge, in the present digital era.

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