In What Way Has Modern Media Been Influenced By More Creative Website Design?


There’s been an explosion of media channels over the past years. Modern digital media has become an influential part of marketing for brands and businesses alike. Consumers use media sites on internet and mobile devices to research brands as well. The need to read or view images in seconds on smaller screens like those of mobiles and other smart devices is the new normal.

As such, website design, especially its creative and graphic aspects, is increasingly playing a larger role in social media and other digital media sites. Businesses need to focus on their brand building. Awareness and recognition of business brands is something media sites facilitate. Even media houses looking for the right brand image could tap the power of creative web design.

  • Digital Age and Modern Media

Those born after the dawn of digital technology are the key media consumers. With a deep knowledge of smart devices and reliance on developing technologies, the digital native is your average modern media user. Graphic design and creative website design layouts have, therefore, become more valuable now than they have ever been before. Customer centric media content has immense value.

  • Catching the Viewer’s Eye

Along with being eye catching, modern website design is known for its compelling visual imagery, stunning minimalism and bold hues. Consumers are also responding to the first impressions, where pictures speak a thousand words. With graphics that are bold, adventurous and creative, modern web design has made it possible for media posts and sites to catch the viewer’s eye.

With an explosion of visual storytelling, your web design and logo can influence your media viewership. Attractive graphics can strengthen brand building in multiple ways. Media posts are meant to engage and modern digital media is changing the way people interact. Now, it’s all about likes, shares and comments. In addition, infographics have become powerful tools for visual communication. On account of decreasing attention spans, social media content should be captivating so it engrosses and interests the viewer right from the start. Moreover, good designs are memorable and easy to relate to. A positive imagery can power your brand, and help people to absorb your brand identity by merely viewing the site.

  • Why Pictures are Worth a Thousand Words

Modern digital media, like social media, is now increasingly about visual imagery. Tweets featuring images for example, see 88% more retweets than tweets with links and 19% more retweets than tweets with text. Facebook posts with images see 3x times the engagement as against non-image status updated. Eye catching graphics are just literally seizing the viewer’s mind share. Studies also show that viewers respond best to first impressions and powerful graphics. Customer perception is influenced in deep and meaningful ways and it impacts the actions one takes.

Final Word

Brands are becoming more active on media channels like digital and social media. When brands target consistent marketing messages using website design principles, they have a better chance of being remembered by viewers if they can relate to the user or evoke emotions from him or her. That is the power of exceptional web design. 

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