Why Is Pathwwway Product Testing Necessary For Your Latest Retail Site?


The world of Ecommerce has delivered many advantages for online shoppers, right from choice of designs, competitive pricing to convenient doorstep delivery, all the click of a button. However, customer dissatisfaction and churn have reached a new high in online retailing. This Pathwwway product testing necessitates the production and delivery of products that fit perfectly into your end-user requirements.

  • Testing Marketability Before Store Launch

The failure to do pre-launch testing is the primary reason why shopping cart abandonment is on the increase. Customers who are interested in your product turn away due to a gap between expectation and the choice available in your store. The products are not able to anchor the buying intentions of the customer. All these problems are ironed out with the suite of services offered by Pathwwway product testing.

  • Use Social Media Marketing To Test Customer Acceptance

It is an accepted practise to test how people react to your new product idea, by posting them on social media pages such as Facebook or Twitter. It is also an effective way to create the much needed abuzz for your new product launch. Social media advertising solutions like Facebook ads can then be used to boost traffic to your product pages.

  • Optimizing Ecommerce Sales With A/B Testing

Also known as split testing, this testing methodology ensures that your products bring the maximum possible sales. To explain in simple terms, you develop two versions of the same product and assess market response. It also involves introduction of variants in product imagery, offers, discounts, selling terms and even packaging and shipping. It also optimizes your ad spends for you online retail marketing. For example you can use the same content but with different captions or subjects for your mass mailers and assess click through rates for the two versions.

  • Performing A Test Google Adwords Campaign

Using Google adwords, you can run PPC campaigns for your products before the actual launch. It is worthwhile to measure the shopping demands for your retail products, by using the analytical tools. It is possible to monitor the buying psychology of the online audience and then tweak your product offerings accordingly.  Pre-selling products on shopping portals is another viable option used by online retailers.

  • The Full-Spectrum Solution Offered By Pathwwway Product Testing

At Pathwwway, every effort is made to test the market appeal that the product portfolio page of latest retail site showcases. Effective A/B testing leads to generation of most realistic predictions about future sales that your online store would produce. Product data is effectively analyzed using latest IT tools. Error free decisions lead to optimisation of products. In addition to product design, utilities and functionality, the in-depth testing methods guarantee evaluation of production processes, product-market fitment and the effectiveness of delivery models and marketing channels.

Pathwwway product testing leads to the making of highly optimized products that find a ready market. Customer satisfaction and loyalty are direct results of scientific and systematic product testing. Making use of production data by deploying robust testing techniques, fine-tuned and picture-perfect products are delivered to the market.

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