What is Trending in Ecommerce Web Development in the IT Industry?
There are numerous factors that go into
ecommerce Web development; from what color attracts people the most to what
level of functionality and navigation customers and clients are most
comfortable with as they look through a website.
These are important because for an online
business, catching the attention of your customers and helping them get to what
they want without any complications whatsoever largely depends on the website
your business operates on.
What
ecommerce Web development Methods Are Used to Enhance User Experience?
Specially for those purposes, there are
ecommerce Web development methods that rise to the top quickly because they
have been proven to be successful. Eventually, web developers catch onto it,
making it a trend that soon goes into various websites for years to come, until
a new trend comes along.
Though many might already be using these techniques for ecommerce Web development, one cannot disagree that they still help a lot of business
to enhance user experience and keep customers wanting more.
To enhance your customers’ experiences,
here are four trends in commercial Web development that have been on-the-rise:
●
Using
Microinteractions
●
Microinteractions
is a relatively recent discovery as an ecommerce Web development feature. These
are those small details that aren’t as noticeable, but make a big difference by
getting consumers more involved with the process of navigating through your website.
Examples of microinteractions that are often used are the ‘pop’ sounds of
pressing a ‘like’ button, bright colors alerting you of a notification, or the
button of ‘Add to Your Cart’ fading onto the image of a product. Any action
that has a fulfilling or aesthetically pleasing result and can loop itself on
your website is a microinteraction. These make customers feel engaged into the
whole process of purchasing a product on your website.
●
A
Personalized Experience
●
Personalization
can be done by gathering data of the customers (past purchases and products
currently on their wish lists) and presenting them with similar products or
related products they might be interested in. These make the purchasing
experience feel exclusive and tailored to them specifically. It also buys them
a few extra minutes browsing through your website, looking through other
potential purchases. In the same way, it helps them remember your brand easier,
knowing that your website is the one that they can easily access if ever they
need a similar product again.
●
Voice
Search Option
●
Voice-search
is one feature that has a very big future for ecommerce Web development. Since
stringing together keywords is much easier when spoke aloud, having a
voice-search option on your website helps to make it easier for customers to
look up what they need in an instant. It also creates an accessible interface
for a diverse audience to have an easy route to take for searching for items in
a matter of seconds. This eases the complexity for customers, saving them time
away from thinking too hard about hitting the right keywords and letting the
words come to them simply.
●
Animated
Interface
●
Animated
interfaces keep a customer entertained to see what more there is in your
website. Although, remember to keep these animation minimal and simple to avoid
a page bombarded with dizzying activity. Minimal animation is enough to make
you content interactive and to let customers remember your brand name easier.
This seems to be the most popular for ecommerce Web development recently.
The trends in ecommerce Web development
come and go, but once revived with a twist of your own idea. They can make an
amazing job at making user experience effortless as they remember your
website’s name and level of convenience.