What is Trending in Ecommerce Web Development in the IT Industry?


There are numerous factors that go into ecommerce Web development; from what color attracts people the most to what level of functionality and navigation customers and clients are most comfortable with as they look through a website.

These are important because for an online business, catching the attention of your customers and helping them get to what they want without any complications whatsoever largely depends on the website your business operates on.

What ecommerce Web development Methods Are Used to Enhance User Experience?

Specially for those purposes, there are ecommerce Web development methods that rise to the top quickly because they have been proven to be successful. Eventually, web developers catch onto it, making it a trend that soon goes into various websites for years to come, until a new trend comes along.

Though many might already be using these techniques for ecommerce Web development, one cannot disagree that they still help a lot of business to enhance user experience and keep customers wanting more.

To enhance your customers’ experiences, here are four trends in commercial Web development that have been on-the-rise:

●        Using Microinteractions

●        Microinteractions is a relatively recent discovery as an ecommerce Web development feature. These are those small details that aren’t as noticeable, but make a big difference by getting consumers more involved with the process of navigating through your website. Examples of microinteractions that are often used are the ‘pop’ sounds of pressing a ‘like’ button, bright colors alerting you of a notification, or the button of ‘Add to Your Cart’ fading onto the image of a product. Any action that has a fulfilling or aesthetically pleasing result and can loop itself on your website is a microinteraction. These make customers feel engaged into the whole process of purchasing a product on your website.

●        A Personalized Experience

●        Personalization can be done by gathering data of the customers (past purchases and products currently on their wish lists) and presenting them with similar products or related products they might be interested in. These make the purchasing experience feel exclusive and tailored to them specifically. It also buys them a few extra minutes browsing through your website, looking through other potential purchases. In the same way, it helps them remember your brand easier, knowing that your website is the one that they can easily access if ever they need a similar product again.

●        Voice Search Option

●        Voice-search is one feature that has a very big future for ecommerce Web development. Since stringing together keywords is much easier when spoke aloud, having a voice-search option on your website helps to make it easier for customers to look up what they need in an instant. It also creates an accessible interface for a diverse audience to have an easy route to take for searching for items in a matter of seconds. This eases the complexity for customers, saving them time away from thinking too hard about hitting the right keywords and letting the words come to them simply.

●        Animated Interface

●        Animated interfaces keep a customer entertained to see what more there is in your website. Although, remember to keep these animation minimal and simple to avoid a page bombarded with dizzying activity. Minimal animation is enough to make you content interactive and to let customers remember your brand name easier. This seems to be the most popular for ecommerce Web development recently.

The trends in ecommerce Web development come and go, but once revived with a twist of your own idea. They can make an amazing job at making user experience effortless as they remember your website’s name and level of convenience.


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