Stay Ahead of Your Competition with Dynamic Website Design!


Dynamic website design has taken over its precursor static website design as the new face of the internet platform. Unlike static websites, dynamic websites give a different experience to each different user allowing more flexibility to the website. For companies with a large clientele or even a small but diverse clientele, dynamic websites give you a competitive advantage. This article looks to explore these advantages.

Competitive Advantages of Dynamic Website Design

Personalized Experience
Dynamic website design provides the user with what they want. For example, YouTube is a dynamic website where along with the video you are currently watching, some related and suggested videos are also listed. This allows YouTube users to find more content related to their concerned video. This has given YouTube a competitive advantage because users are more likely to stay on YouTube than any other website because YouTube makes sure that users view what they like.

Dynamic website design is very popular amongst online shopping stores as well. Online shopping websites are made up of dynamic scripts and as a result, viewers see not only different aspects of the product not available on static websites but also related products are featured. Each viewer will have different suggestions based on his or her experience. Thus, a business with dynamic website will have competitive advantage because the website will have more traffic and popularity as compared to businesses with static websites.

Flexibility
To understand the level of dynamic websites’ adaptability, we need to analyze static websites first. Consider a static website working well on a laptop. It might be made from a professional website development software like WordPress which gives a unique look and is a favorite among the customers. However, if you open the same static website on a mobile or tablet, the site will be awkwardly displayed with jumbled words and no images. This where dynamic website designs have an advantage. Dynamic websites are flexible and adapt to different devices accessing it. Take an example of Google. Google is running on dynamic scripts and it can be viewed on laptop and mobile but the quality does not get compromised. Therefore, dynamic websites ensure quality through flexibility which will give a business en edge over websites running with either static scripts or poorly designed dynamic websites.

Features
A professionally developed dynamic website has way more features than a static website. Dynamic websites have the features of scaling and resizing that allow the website to change the shape and orientation of text and images in order to make the environment of the website more enjoyable and user-friendly. On the other hand, static or poorly designed dynamic websites usually have zooming issues which become nuisances to the viewer. Hence, on dynamic websites users will not only find their products quickly thereby increasing sales of the business but also visit the website later for further use. The combined effect would be that the business will have a competitive advantage over other businesses or companies.

 

Dynamic websites have already replaced static websites which have now become obsolete. Now, it is a question of which competitor comes up with a better website design in order to reap the benefits discussed above.

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