How Should You Spend $1000 Per Month on Online Marketing?


The right online marketing campaigns can provide your business with the targeted traffic that you need for improving your sales and profit margins. As long as you develop compelling offers, create captivating content and place enticing marketing materials in the right Web places, you're bound to get lots of new customers, repeat buyers and viral marketers.

However, starting with a $1000 monthly budget would most likely be difficult, especially if you don't know what to do. And, that's our main objective at the moment - To help you craft an effective Internet marketing campaign while sticking to your $1000 monthly budget. So, read on to learn how you can pull this off and at the same time get the results that you need for your business.

Steps to Get Viable Online Marketing Results at a $1000 Monthly Budget

First, create an ideal customer avatar for your business. If you do this on your own, it won't cost you anything except your time. If you want to hire a market researcher with significant relevant experience, then you can spend up to $200 for a week's worth of work. You can do this by identifying and listing down the age, gender, location, relevant interests and personality traits of your target prospects. Once you do this, cross-check your list against the matching details of prospects who would most likely be more inclined to purchase your offers, or at least to share your content with their peers. This will greatly help you develop a cost-effective online marketing campaign.

Second, identify the online places where your ideal audience most likely hangs out. This is still part of your market researcher's work, in case you decide to hire one to help you develop your online marketing campaign. For example, certain groups of the same race, gender, age brackets and current location, particularly those that share relevant interests, might spend more time in Youtube than in Facebook or Twitter. The objective is to find out where they hang out on the Web, discuss topics relevant to the benefits that your offers can provide, and where they expect to learn about helpful pieces of advice and recommendations from others with authority expertise in related subject areas.

Third, use the data at you have at this point to create your ads and online marketing materials. Remember, the images and headlines of your ads should grab the attention of your ideal prospects when they see it in the Web places where they hang out. The copy should have an effective call-to-action, which should entice them to check out your offers. And, the content of your landing pages should compel them to grab your offer, or at least leave their emails and mobile numbers, or to share your landing pages to their peers.

If you don't have the necessary expertise to pull this off on your own, then you can hire professional ad creators and copywriters. However, seasoned copywriters don't come cheap. You're better off doing the content, and just hire a good graphics designer offering reasonably priced services to format and improve your materials. This can cost you up to $200.

Fourth, since you have $600 at this point, check out the ad placement rates of the Web platforms where your target audience hangs out. Pick out four of the most likely places where your online marketing campaigns could generate the best results. Keep in mind that there are pay-per-view (PPV), pay-per-impression (PPM) and pay-per-click (PPC) options. Since this is your first month, you're recommended to choose the PPC option.

Fifth, track the results of your online marketing campaign. Take note of the Web platforms that generate the best results for your business, in terms of clicks and conversions. You'll use this data to improve your marketing campaigns on the platforms that produce viable results, and to drop those that don't.

For the next month, you'll be able to spend more on ad placements than on identifying your ideal prospects, knowing where they spend time in and developing your marketing materials. You can use a bit of your $1000 budget for the next months on improving your marketing materials, based on the data that you get from the results of your online marketing campaigns.

That's it - This is how you can set a $1000 monthly budget to implement a viable online marketing campaign. Just don't forget to track your results and test out variations of your marketing materials. Also, it would be best for you to identify other Web places that might convert better for you. It might be cheaper to place your ads and online marketing materials on those sites than in more popular ones, but still produce the results you want.

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