5 Examples of the Best Web Agency Campaigns in the Last 5 Years.


A web agency is a company that specializes in assisting its clients organizations and corporations in areas of creative and technical innovation. A web agency has a deep understanding of the digital medium which allows it to reach the target audience in a manner that captures their hearts. With the rise of digital media there have been several web agency campaigns that have successfully hit their mark achieving astounding results with their commercial creativity and effective marketing.

Best Web Agency Campaigns From 2013-2018


  • Volvo’s Jean Claude Van Damme split

In 2013 Volvo created a pop culture sensation with over 66 million views with the release of their video featuring film star Jean Claude Van Damme doing a full leg split on two moving Volvo Trucks on a highway road. This stunt became an instant success on the internet not just because of its unique style of advertisement but also because of the accomplished efforts of online web agencies that made the video viral on online video broadcasters such as YouTube.

  • Heineken- Worlds Apart

Putting together two real life strangers, this social experiment by Heineken aimed to make people ‘focus on the things that unite us rather than divide us’. With the hashtag #OpenYourWorld, Heineken sent a powerful and inspiring message achieving what PEPSI failed to do with its widely criticized and controversial protest advert.

  • Squarespace- Dreaming with Jeff

With the aim of raising money for No Kid Hungry, Squarespace started the pay-what-you-want campaign selling Jeff Bridges’ sleeping tapes. One of the best examples of creative web agency campaigns, this Squarespace campaign showed us the beauty of creativity and illustrated that even the wildest ideas, when presented in an aesthetic and beautiful manner, can be powerful and moving.

  • LinkedIn- In It Together

Social media giant LinkedIn finally took steps to break its current perception with the launch of its In It Together campaign, featuring a wide range of businesses and peoples showcasing the success of its users in a unique manner.

  • Coca Cola- Share a Coke

In one of the most iconic campaigns of all time ‘Share a Coke’ took the internet by a storm when Coca Cola decided to personalize each bottle by printing the region’s most popular names onto its labels. The message was everywhere and it was simple- share a coke with your friends and family.

Conclusion

A lot of businesses rely on an innovative web agency and rightly so. In the digital age products sell when they become the center of conversations, and when they have the force of social media behind them. A picture is worth a thousand words, and a clever campaign is worth a thousand pictures. It allows your corporation to truly stand out and helps deliver the core of your message and what your organization stands for. The success of these campaigns only goes to show that corporations and businesses need to keep their consumers in mind, learning from them, and making their adverts such that they showcase not only the company’s products, but also its humanity, creativity, and sense of aesthetics when they launch their products, and these web agency campaigns have done just that.

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