Why Serious Businesses Go For the Custom Web Design Option


Why would one pay a web developer to build a custom web design option, when DIY templates are available for free? To answer this question, one needs to understand the pros and cons of custom web design and website templates. Choosing what is best for your business matters. The biggest advantage of custom web design is that it helps your site to stand out from the crowd and give you a competitive and winning edge. This is critical in today’s saturated web environment, where competition is strife and differentiating the noise from the brand messaging is important. Custom websites are more SEO-friendly than website templates as these rank higher on the search engine.

  • Custom Designs Engage Clients

Not only does a custom website adapt to business needs in an effective way, but it also gives room for the incorporation of company branding into it. There’s a question of scalability with custom websites and they grow as businesses expand. An additional benefit of CMS is that custom sites can be updated from just about anywhere. So while a custom site costs a lot, it is important to pay more to get a custom design as against a website template.

  • DIY Templates Lack Uniqueness and SEO-Friendly Features

 On account of the time-consuming and complex process of custom website design, many serious businesses think twice about hiring a web design and development company. This is not advisable. A benefit of using a website template is that it costs less if one has a low budget. But the drawback is a poorly designed site with lack of effective coding and structure. With templates being available easily online, there is a chance competitors and other businesses also use the same template one is using. On account of this, not only will your site not stand out, but it will look like a complete rip off.

Moreover, website templates are not designed with search engines in mind. Consequently, they remain at the bottom of the search rankings. The lack of browser compatibility and poor support are also issues associated with DIY templates. When a website template is opted for, it cannot be customised to change according to needs.  Fitting web elements like texts, videos and images are challenging with website templates.

  • Why Custom Design Offers the Winning Edge

Each business has different needs. If one needs a website that is search-engine friendly, unique and scalable then a custom web design is a wonderful choice. A custom site saves you money and ensures your brand messaging remains updated as well as well-maintained. It might take longer and cost more, but one gets a side that meets business needs and delivers an exceptional user experience to web visitors.

If other websites look either similar or identical to your own, this makes your brand unique and does not help you to stand out from the rest of the crowd. Template websites are difficult to customise and come with bugs too. Often, templates can perform slowly and as search engines penalize the slow running sites, the website can be lost in a sea of results. A custom website is built from the ground up and created specifically with the vision in mind. Sites are well established and score when online marketing, usability and branding are the top priorities. Clearly, for serious businesses, custom website design is the way to go.

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