Top Software Packages That Can Help Your Customer Retention Percentage


Loyalty management software helps businesses to pinpoint repeat customers or potential loyal customers. It also enables them to send incentives such as reward points or gift cards, so that they return to that business. Customer retention software is increasingly becoming a part of marketing campaigns, as it ensures the correct clients are incentivised and targeted. Loyalty management tools and software have in-built marketing automation/e-mail marketing tools that make it simple to identify potential loyal customers and send them rewards or promotions.

Why Choose Customer Retention Software?

If a business is finding it tough to target the right audience or demographic, customer retention tools can help the team to narrow the search and discover the best methods of bring customers back to the fold. This software can be implemented as a single marketing platform, API or even an add-on for marketing solutions. Perfect for any business, loyalty management software provides a quick, resourceful and reliable marketing solution.

Best Software Packages

The top client retention software packages help in identifying interested, loyal or valuable customers. These also offer loyalty programs such as gift cards or reward points. The top software packages that can boost client retention percentage are discussed below:

#1 Zoho

This CRM software is ideal for small and medium sized businesses. CRM tools like marketing and sales automation, customer support, customer analytics, reporting are just some of the ways Zoho benefits a business. It offers omni-channel support so businesses can connect deeply with customers. Features include gamification and a mobile addition, so customers can access reward points through smart devices. Defined workflows and macros help further. Zoho loyalty program software also integrates with existing software like Google Docs and MS Office.

#2 Apptivo

This cloud based app suite also offers contact management, opportunity management, lead management and customer service ticket management. Marketing apps part of this suite like lead segmentation, campaign management and loyalty program management enable businesses to be helped with their customer database.

Other specific features include cash management, expense reports, sales planning and territory management. Google App integrations are also possible as is the mobile app feature.

#3 LoyVerse

This is a cloud-based mobile POS customer retention solution that also doubles up as retention software aimed at small and medium businesses for managing inventory, customer relationships and sales analytics. Users can set up loyalty programs to award customers for recurring purchases. It also lets businesses sell products on smart devices. There is also a communication module for facilitating customer and business communication. This is also a multi-lingual loyalty software.

#4 Yotpo
This retention software lets users generate and gather information. It also helps businesses in brand building. The integrated solutions help firms to collect, manage and respond to user generated content across systems and platforms. It integrates with Google Seller and FB as well as Twitter to help businesses monitor social media channels. Other important analytics are also provided by Yotpo such as social media channels, SEO rankings and more. Yotpo provides marketing automation and cutting-edge technologies for enterprises as well.

#5 Preferred Patron

This is a loyalty software program for any type of business. It comes with incentive promotions, visitor loyalty management, multi-channel marketing and gift-card management functions. The suite is available in cloud or on-premise deployment options with mobile apps for Android and iOS devices. Features also come with an incentive promotion module.  There’s also visitor engagement and a multi-channel marketing feature. The RESTful API integrates this software with e-commerce websites. It can also be integrated with mobile app, accounting and POS systems.

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