The Next Social Media Platforms for Internet Marketing
For
internet marketing, the next social media platforms are the ones that have been
around for some time, and served to connect people in new and exciting ways.
Social media networking platforms and apps offer a wider reach for businesses
seeking to connect with a global audience. The instant nature of communication
assures that brands are showcased in innovative ways, to increase customer
engagement, retention and acquisition. Let’s dive deeper into the top social
media platforms for internet marketing.
#1 Google Plus
Owned by
Alphabet, a tech giant formerly called Google, Google Plus is a social
networking platform that is so well known. It is now making its way to internet marketing
too. Brands can stay in touch by sharing messages, photos, useful videos, links
to sites and more. It also provides support for video conferencing through
Google Hangouts. Google Plus business pages add further value for brands
looking to extend their reach to a wide global audience. Number of active users
on this social networking platform equal around 300 million.
#2 Viber
This is a multilingual
social platform. This social media channel is available in over thirty
languages. It is also known for its impressive instant text messaging and voice
messaging capabilities. Photos, videos and audio messages can also be shared
using Viber. It also offers the chance to call users not on Viber through a
feature known as Viber Out. This social networking app has 249 million active
monthly users.
#3 LINE
One of the
latest international social messaging networks, LINE enables businesses and
brands to share videos, text, photos, messages and even audio files. It also
enables brands to make voice and video calls at any time. This social messaging
network has over 215 million monthly active users.
#4 Snapchat
This is a
social messaging platform based entirely on the use of images. Brands can use
this social media channel to share discounts, interest customers through brief
marketing campaigns. They can also showcase their expertise to a large number
of users. It has over 200 million users on a monthly basis that are active.
#5 Pinterest
This photo
sharing and picture bookmarking social media site lets you find fresh ideas for
projects and save them. Businesses can use Pinterest to create engaging images,
create boards with keywords for customers to find them, and even build a huge
following online. The number of active users in a month for this social media
channel equal 100 million.
#6 LinkedIn
This is
easily one of the most well known professional networking sites. It is
available in an astounding 20 languages. It is used by professionals across the
globe and is perfect for B2B online marketing campaigns. It has 400 million
total members.
#7 Reddit
This social
media site is well known across the internet as a place to put internet
marketing content and up or down vote it as per user experience and opinions.
Areas of interest are known as subreddits and brands can create interesting and
engaging content to be shared on reddit online.
#8 Quora
Quora is
one of the most amazing social media channels out there. It seeks to answer
questions and is perfect for getting customers through wide outreach. Answers
are up-voted or down-voted as per user perceptions. For brands looking to get
in and engage customers, this social media channel is outstanding.