The Next Social Media Platforms for Internet Marketing


For internet marketing, the next social media platforms are the ones that have been around for some time, and served to connect people in new and exciting ways. Social media networking platforms and apps offer a wider reach for businesses seeking to connect with a global audience. The instant nature of communication assures that brands are showcased in innovative ways, to increase customer engagement, retention and acquisition. Let’s dive deeper into the top social media platforms for internet marketing.

#1 Google Plus

Owned by Alphabet, a tech giant formerly called Google, Google Plus is a social networking platform that is so well known. It is now making its way to internet marketing too. Brands can stay in touch by sharing messages, photos, useful videos, links to sites and more. It also provides support for video conferencing through Google Hangouts. Google Plus business pages add further value for brands looking to extend their reach to a wide global audience. Number of active users on this social networking platform equal around 300 million.

#2 Viber

This is a multilingual social platform. This social media channel is available in over thirty languages. It is also known for its impressive instant text messaging and voice messaging capabilities. Photos, videos and audio messages can also be shared using Viber. It also offers the chance to call users not on Viber through a feature known as Viber Out. This social networking app has 249 million active monthly users.

#3 LINE

One of the latest international social messaging networks, LINE enables businesses and brands to share videos, text, photos, messages and even audio files. It also enables brands to make voice and video calls at any time. This social messaging network has over 215 million monthly active users.

#4 Snapchat

This is a social messaging platform based entirely on the use of images. Brands can use this social media channel to share discounts, interest customers through brief marketing campaigns. They can also showcase their expertise to a large number of users. It has over 200 million users on a monthly basis that are active.

#5 Pinterest

This photo sharing and picture bookmarking social media site lets you find fresh ideas for projects and save them. Businesses can use Pinterest to create engaging images, create boards with keywords for customers to find them, and even build a huge following online. The number of active users in a month for this social media channel equal 100 million.

#6 LinkedIn

This is easily one of the most well known professional networking sites. It is available in an astounding 20 languages. It is used by professionals across the globe and is perfect for B2B online marketing campaigns. It has 400 million total members.

#7 Reddit

This social media site is well known across the internet as a place to put internet marketing content and up or down vote it as per user experience and opinions. Areas of interest are known as subreddits and brands can create interesting and engaging content to be shared on reddit online.

#8 Quora

Quora is one of the most amazing social media channels out there. It seeks to answer questions and is perfect for getting customers through wide outreach. Answers are up-voted or down-voted as per user perceptions. For brands looking to get in and engage customers, this social media channel is outstanding.

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