How a Modern Internet Marketing Company Uses Pinterest?


If businesses concentrate their web marketing strategies on social media tools like Facebook and Twitter, they miss out on what matters most – the ability to diversify their social media marketing strategy. Pinterest is what sets digital marketing strategies apart. So, why does a modern internet marketing company use Pinterest?

Consider the facts. 100 times more spreadable as against a tweet or post, Pinterest pins have staying power, with an average retweet hitting only 1.4 percent. As for Facebook, the half life of the pin is 16000 times longer as against a Facebook post.  There’s been an increase of about 27% in Pinterest accounts of Fortune 500 companies for this reason. This is why leading brands like Apple, Wal-Mart and Exxon Mobile come into play. This is the reason why social media marketers should join 70 million users on Pinterest.

  • Pinterest for Business
Pinterest is perfect for an internet marketing company, because it not only provides a platform, but also creates educational marketing materials to teach maximise the effectiveness of marketing for the business.  Pinterest for business also offers the Pinstitute for interactive workshops that can connect with Pinners and get better returns. Webinars and resources for small businesses are an added advantage.

  • Tapping the Power of Pinterest Analytics

One of the most awesome features for Pinterest for Business is the analytics section. With this capability, you can access important tracking information. One can see which content and strategies work, so marketing can be constantly improved.

  • Rich Pins To the Rescue

For serious sales power, tap Rich Pins. These are loaded with more data than the average pin for serious conversions and reaching sales targets. These include real-time price and stock updates, direct links to sites as well as interactive map locations. Pinterest has also promoted new tools for business accounts in the future. New tools are being added to boost the marketing prowess of this social media channel.

  • Engage With Popular Pins

Your pins can get massive engagement for your business, if executed correctly. Pinterest is revered as a visual search engine. So, while writing blog articles or posting on business Instagram accounts, you need content to be searchable. Embracing the Pinterest culture is all about getting popular pins your followers search for.

Pinterest studies show popular categories by gender, as 80 percent of the users are female. But in the past year, the number of male users has increased by 2x times, making Pinterest the ideal platform to reach out to a wider audience. Pinterest is a visually powerful tool for a modern internet marketing company. The images are the cornerstone of pins shared. All pins have the same width, with unlimited length. Another Pinterest innovation is the Instructographic, a how-to marketing tool which is one of its most popular developments.

  • Ideal Times to Pin

The best times to pin depend on the habits of the target audience. Testing for specific and optimal posting times is essential for your internet marketing company. The Pinterest button is also simple to integrate and directs visitors to check out your business account and engage with your products and services, by pinning the content of the site on their own account.

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