How do Companies Use Snapchat for Effective Online Marketing?


Companies use Snapchat for effective online marketing in multiple ways. This audience-intensive, visually compelling social media channel is a very powerful online marketing tool. Here’s how you can boost your online marketing campaign by using Snapchat.

#1 Know The Audience

Successfully using Snapchat to promote a brand is all about knowing as much as possible about your audience. The aim should be to create content that resonates with the wider audience. Snapchat’s key demographics centres around youngsters in the teens and twenties or early thirties. This is now changing with older audiences also using Snapchat in an increasing magnitude. Staying true to the audience one wants to attract is important. Monitor the kind of audience you need to focus on and tweak your strategy as per this.

#2 Know the Platform

Snapchat is all about getting the feel of the social media channel before using it as a brand building tool. Snapchat is known for its short messages that self destruct. However, the platform is not as transient as might be inferred. There are no timelines in Snapchat. Messages to followers stay within the inbox till these are opened. Content is actually stickier on Snapchat as a result. Why is this? Quite simply because your content is lost once it is opened. This encourages users to pay deeper attention to the Snaps.

#3 Know the Content

Be clear about the type of content you’d like published. Signing up, adding the company logo to the profile and then being clear about what is to be published is important. Content plans or rationales are important for guiding an individual. So, there is plenty of creative license on Snapchat. You can try out Snapchat for tutorials, fresh product announcements and demonstrations, behind the scenes shots from your workplace, videos of your working product, discount or flash sales, industry tips, history about your brand, takeaways from industry influencers and reactions to the latest news.

#4 Know How to Promote Creativity

Finding your own style is important. There’s no such thing as a monotonous topic. The beauty of Snapchat is that it allows the creation of short, light hearted videos without calling on costly production resources. If the videos don’t feel organic or real, you need to rethink your marketing strategy.

#5 Know How to Reciprocate

For Snapchat, you need to comment on follower Snaps. Great marketing is all about joining the conversation. Creating dialogues, being part of a social movement and getting people to listen is important.

#6 Know How to use Lenses to Expand Your Vision

Taco Bell paid Snapchat USD 750 thousand to host their own Snapchat Lens for a day. The result was 224 million views all in a single day and over 12.5 years worth of video play. Promoting your online marketing presence on Snapchat is not just about using innovative features like Lenses.  Additionally, you need to promote your Snapchat profile on other social media sites as well.

#7 Know How to Use New Business Tools


Snapchat will now allow video ads between friend stories. This move permits businesses to grab eyeballs far beyond the limitations of their own followers. Social media management can be troublesome at the best of times. Tracking Snapchat is easier though. All you need to do is run an online marketing campaign with a discount code. If your code is unique to Snapchat, you can see the views and levels of engagement easily.

Popular posts from this blog

Why Pathwwway Partners Leading Businesses Worldwide

Image
Whether it’s web analytics through LiveChat or recording client responses in an easy to track video courtesy Inspectlet, Pathwwway partners are known for their innovative and cutting-edge technologies. Leading brands worldwide in the field of analytics and web analysis are partnering Pathwwway to provide businesses the ability to grow. Detailed performance metrics for every aspect of the business environment can be measured by partners like New Relic. Or there’s digital marketing platform Silverpop, which is an on-demand service provider for businesses seeking growth and competitive advantage in the online internet marketplace. Business analytics services providers like Mixpanel also lend their expertise to the Pathwwway team to come up with stellar metrics to measure performance.   https://bit.ly/2Kd6ir1    
Read more

How to Tap Internet Marketing Services For Generating Revenue

Image
Internet marketing services from Pathwwway can help your business to generate massive revenue and returns on investment. Traditional or conventional marketing campaigns such as television and print are costlier, given the pricey resources and the difficulty of tracking ROI. This is where Pathwwway’s digital marketing solutions come in for using targeted research and analytics to assess which channels and approaches are working well. Digital marketing solutions from Pathwwway also close the gap between small, medium and large-sized companies, and serve to create a level playing field. Big companies with larger budgets cannot spend more on paid ads or advanced software any more than small startups. Online marketing solutions from Pathwwway offer value for money and stable returns on investment.   https://bit.ly/2SdYNZa    
Read more

How A Party Planning Business Can Apply Customer Retention Management Techniques

To make sure that your clients keep coming back to you for all their events in the yearly party calendar, you need to apply some of the most robust and relevant customer retention management strategies. As event organizers, your business must be capable of meeting the social needs of the target audience in a memorable and cost-effective manner. It is important to build bonds with your regular customers even after the event is hosted   to their satisfaction. Pay Attention To Detail The amount of time you spend before the party in planning and organizing will help in attaining a loyal customer base. Most party hosts are sticklers for details. Ensuring that no effort has been spared to give attendees the best experience will be a big plus point. Right from choice of date to venue, from event schedule to assortment of great playlists for the dance floor and curation of best menus for the dinner, get everything planned in advance. Deploy The Best Event Planning Software ...
Read more