How the Cult of Celebrity Changed Digital Marketing Campaigns for Ever!


Leveraging digital influencers and celebrity endorsements is a must for any brand in the present digital era. Celebs wield a massive amount of recognition and appeal. Savvy brands can benefit from strategic celeb marketing campaigns. All top brand advocate the use of celebs.

Due to the different audience celebrity reach and increased levels of engagement among followers and fans, brands can really benefit from digital marketing by these influencers. Celebs are also essential for creating awareness about the brand, since they reach a mass consumer market. Digital influencers and celebs play a very important role in creating an intimate connection between the brand and the audience in the digital marketing space. This connection drives conversions and sales.

  • Comprehensive Digital Marketing Solutions

A comprehensive and powerful marketing campaign relies on celeb and digital influencers for endorsements. For example, the fact that Topshop, a leading fashion brand chooses world renowned model Kate Moss as the face of the integrated marketing campaign strategies speaks for itself. Topshop also used well known YouTubers to reinforce campaigns and reach a dedicated consumer audience for boosting conversion.

  • Cashing In On Visibility And Appeal of Digital Influencers

For brands seeking to cash in on visibility and the popularity of top celebs, influencer marketing and celeb endorsements provide viable ad channels. Additionally, marketing campaign strategies that maximise reach as well as engagement with established results are the focus of celebrity marketing. For example, Pepsi is another brand that uses celeb endorsements from Britney Spears to Beyonce. Or consider that the new face of Louis Vuitton is Selena Gomez. Ads were rolled out on Instagram where the songstress has a massive, international fan following. The post scored one million likes in the first 2 hours it was posted.

  • The Power of Celeb Endorsements

Consumers have greater product recall that has been endorsed by celebs. The celebs vouch for and increase products, increasing brand awareness, familiarity and trust, which is critical for the purchase decision making process. Consumers relate better to the brand in the digital space. Brands can also tap the power of social media communities of celebs. For even a single tweet, celebs like Kim Kardashian and Justin Bieber are paid thousands of dollars.

Celeb endorsements are a viable option for brands to build online marketing campaigns, boost awareness and credibility and promote products. Nike has spent over USD 475 million on getting  celeb endorsements from well known athletes. Chanel signed actress Nicole Kidman in 2003 and the sales rose by 30%.

Though celeb endorsements attract customers, they also promote customer engagement. Brands are gaining in emotional value and visual power, too, by hiring personable top celebs.

In a digital marketing age driven by data and social media visibility, celebs have brought about a paradigm shift in the way products and services are promoted. Marketing values are changing across the years. But celeb power remains eternal, as consumers are given an idea of the benefits and quality of a product. It is more personal and less transactional. At the end of it all, celebs have staying power in the internet marketing space and brands would do well to remember this.

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