Cheap and Effective Customer Retention Strategies for You


In business, there are many options that help to acquire new customers. Customers are the main source of profitability for any online business. The strategy of retaining customers is a very important point because this can be a permanent income. We will explain some points on the strategy of retaining loyal customers.

  • Loyalty cards

This is the easiest way to retain customers. This will require some creativity. For example, a customer's reward after a purchase encourages them to make another purchase or service sooner. The customer promotion options are the best ways to keep them. These cards become a symbol of loyalty that the business implements for existing customers.

  • Remuneration based on different levels

Customer retention strategies also include the introduction of discount cards or savings cards. The size of these cards will depend on the frequency of purchases or investments in your business. for example, it is possible to give out VIP levels with different names: gold, platinum, silver, etc. Each of will give your customers discounts or bonuses. Everything depends on your imagination and profitable calculations for your business.

  • Excellent customer service

Customer service should be as simple and understandable as possible. No one likes long queues or filling out a bunch of incomprehensible forms. If there is any question or incident you should do everything possible to smooth out the situation until the customer is satisfied. Easing potential conflict situations is memorable for your clients and the ability to do it correctly is a plus for your team. Establish incentives for your employees who work directly with the client so they will receive privileges, bonuses for good service.

  • Post marketing to existing customers

Emails have a big impact on customer retention strategies. They are much more effective than calls. Use business correspondence more often than phone calls. Letters have always been more official; their advantage is that you can avoid understatement or misunderstanding. Send information about new products, promotions, discounts and bonuses ...

  • Bulk SMS campaigns

The SMS software is not expensive and is very effective. It is suitable for communication after purchases or greetings. In terms of customer retention strategies, this is the best way to access a database of existing customers.

  • Personalized Gifts

Create a customer database with the maximum amount of information about the client. For example, on the day of their birth, you can offer a special bonus for them. Or, if you buy a product, make a personalized card and attach it to the purchase. Personalization as a strategy for customer retention is a very strong weapon.

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