Does a Large Digital Marketing Budget Guarantee You Large Returns?

A lot has been said about the importance of your digital marketing budget, but does a large budget guarantee massive returns? It is important to think about an issue that cannot be ignored, namely the money. Set your digital marketing budget to ensure the highest ROI. Ads are an exceptional tool...
Read More

Popular posts from this blog

Internet Marketing Problems in the Age of the Smartphone

While internet marketing trends tend to rule in the digital era, digital marketing channels are far behind. Some challenges and areas of opportunity are outlined here. Each of these is a relevant internet marketing challenge in the present era of mobile marketing and smartphone usage. #1 Rise of Disruptive Technologies AI allows more access to customer data to better target ads they interact with. Then Augmented Reality or AR has made an appearance, becoming the latest player in the scenario of digital ad formats. But the truth is targeting will not work because word of mouth publicity rules and adblock walls tend to put web users off. So, while disruptive technologies are changing the face of internet marketing , understanding how these work and where they fail, not just where they succeed is important. #2 Lifetime Value and Attribution Marketing is a long term game. Power that personalisation has brought for the accomplishment of sales and conversions, comes wi
Read more

What Were The Reasons For The Failure Of Early Online Marketing Companies?

The mid 1980s marked the rise of online marketing as a means to reach global market segments. The advent of internet technology enabled marketers to move away from heavy offline campaigns like signages, billboards, television and newspaper ads to the digital platform. However, not all the early birds were able to sustain the demands of the end-users and they succumbed in a very few years from incorporation, due to one or more of the following reasons: Failure To Understand The Target Market The relationship between the early online marketers and clients was a very closed one, without much scope for interaction. The client supplied the budget and okayed the timeline - the marketing campaigns were unleashed. There was complete failure to understand the requirements of the target market. The focus was lop-sided and attempts to market the merchandize were greater than that of solving customer pain-points. Modern digital marketing companies have come a long way from them, and to
Read more