Wordpress Or Custom Web Design For Your Business?
One of the debates in the domain of
website development is the choice between Wordpress or custom web design. Each
has its own sets of pros and cons. The best way to approach the question is to
ask yourself, "What do I want my website to do?". This goal statement
will help in evaluating both the options.
Wordpress is an open source CMS (content
management system) platform, where you remain in total control in applying the web design. Even people with minimal knowledge of
website engineering can create and run their own websites. The design is
easier when accessed from a choice of hundreds of
pre-existing templates. On the other hand a custom web design is one where you start from scratch and you need an expert in website dynamics. Also called a static or HTML
site, the main advantages include autonomy, flexibility and speed.
- SEO
Though it is possible to enhance SEO
using your static web design, Wordpress simply surpasses it in terms of SEO
reach. This is because it was constructed and perpetrated as a blogging
platform and it understands the demands of SEO better. A
Wordpress site offers greater
visibility and influence on the Google Search Result Pages.
- Cost
Wordpress definitely costs you less since
you are using built-in templates powered by open source coding. Obviously, a
custom web design will cost you more in terms of developer charges, support and
maintenance. Every time there is an update, the developer will charge you.
- Security
Wordpress is an open source software. It
is more prone to the risks of hacking and data breaches, than a custom web design. It is highly unlikely that scammers can hack your
HTML code because of its uniqueness from website to website.
- Dedicated Support
Dedicated support is an advantage in
custom web sites, where the entire technical team that built your website will join you and help you settle in.
Troubleshooting and technical support are at
their best compared to Wordpress sites where inhouse support is absent.
- Plugins
Plugins are a speciality for Wordpress with which you can enhance the functionality of your website.
The additional tools of plugins and add-ons
come for free with Wordpress, whereas in the case of your HTML site, you have
to pay for the same.
- Updates
With Wordpress, updates are a breeze.
Adding new products, adding new pages or tweaking images and visuals are easily
accomplished with Wordpress. When using a custom web design, there is no choice
but to call in for professional help that comes with a price.
A rule in choosing the best fit is to go
by your website preference and the nature of your business. If you are dealing
in a niche segment of products or services with less
need to update or change, then go in for custom design. If you are looking for
a cost-effective option to popularize your business on a road well-travelled,
Wordpress will be your confidante in web design.