Wordpress Or Custom Web Design For Your Business?

One of the debates in the domain of website development is the choice between Wordpress or custom web design. Each has its own sets of pros and cons. The best way to approach the question is to ask yourself, "What do I want my website to do?". This goal statement will help in evaluating both the options.
Wordpress is an open source CMS (content management system) platform, where you remain in total control in applying the web design. Even people with minimal knowledge of website engineering can create and run their own websites. The design is easier when accessed from a choice of hundreds of pre-existing templates. On the other hand a custom web design is one where you start from scratch and you need an expert in website dynamics. Also called a static or HTML site, the main advantages include autonomy, flexibility and speed.

  • SEO

Though it is possible to enhance SEO using your static web design, Wordpress simply surpasses it in terms of SEO reach. This is because it was constructed and perpetrated as a blogging platform and it understands the demands of SEO better.  A  Wordpress site offers greater  visibility and influence on the Google Search Result Pages.

  • Cost

Wordpress definitely costs you less since you are using built-in templates powered by open source coding. Obviously, a custom web design will cost you more in terms of developer charges, support and maintenance. Every time there is an update, the developer will charge you.

  • Security

Wordpress is an open source software. It is more prone to the risks of hacking and data breaches, than a custom web design. It is highly unlikely that scammers can hack your HTML code because of its uniqueness from website to website.

  • Dedicated Support

Dedicated support is an advantage in custom web sites, where the entire technical team that built your website will join you and help you settle in. Troubleshooting and technical support are at their best compared to Wordpress sites where inhouse support is absent.

  • Plugins

Plugins are a speciality for Wordpress with which you can enhance the functionality of your website. The additional tools of plugins and add-ons come for free with Wordpress, whereas in the case of your HTML site, you have to pay for the same.

  • Updates

With Wordpress, updates are a breeze. Adding new products, adding new pages or tweaking images and visuals are easily accomplished with Wordpress. When using a custom web design, there is no choice but to call in for professional help that comes with a price.
A rule in choosing the best fit is to go by your website preference and the nature of your business. If you are dealing in a niche segment of products or services with less need to update or change, then go in for custom design. If you are looking for a cost-effective option to popularize your business on a road well-travelled, Wordpress will be your confidante in web design.

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