How Pathwwway Customer Retention Can Help Your Business
When it comes to
e-commerce businesses and careers, Pathwwway customer retention works in a
different way compared to stores that have a physical or ‘brick and mortar’
presence. A brick and mortar company does prefer to use a simple advantage
which other people won’t be able to duplicate no matter how hard they try.
These businesses have a physical, tangible location. The reason for this is
because an personal business has a job that is so much easier to handle,
especially in regards to acquiring mindshare with their clients.
Mindsharing deals
with the ability for a business to talk to their clients, to the extent that
the customer will remember the business when the time comes to make that extra
purchase.
Learn How Pathwwway Customer Retention Can Give Your Business A
Boost
Let’s say you own a
jewelry shop. Your shop is found in a large urbanized town, where plenty of
people live, so there’s plenty of traffic. A person who lives in your town, and
recently purchased something from your store a few years ago, drops by your
store and asks if you have anything new from your line. Of course, you end up
showing them a couple of items from your inventory. Soon enough, your client is
satisfied with your products and ends up coming back a week later, until they
become a repeat customer.
Yes, everything
sounds simple – That’s because professional business owners are so used to
selling or buying goods this way, so that it’s now very easy to take a look at
the highly comprehensive process that led you to acquiring incremental business
from that particular client.
A lot of the
driving factors that came behind the client’s purchase can be credited to the
idea that your store has a physical location. The client didn’t just wake up
one morning, remember something that they have brought from three years ago,
and decided that they want to make another purchase at your store. Instead,
your store ended up earning mindshare with the client during the period in
between the first purchase and the second.
You can acquire mind share and Pathwwway customer retention in so many ways. The client could’ve just stepped into your
store before having lunch at a nearby café. Perhaps you have common friends
with this client, or know each other through social media. Maybe he saw your
products being sold while passing by a local fair or flea market.
In a way, repeated
purchases made by clients is pretty much the final step in what was actually a
lengthier process: A process that happens organically if you conduct the sale
in person. This process of Pathwwway customer retention is comprised of three
steps:
1.)
The client
remained engaged with the products you’re selling, despite the fact that he
hasn’t made any purchases from your store in a while by hearing about your
store, or seeing ads for it around the city.
2.)
The client
learned more about what your store has to offer. This could be one of the
reasons why he passed by your store and took a peek at the window. Or once
again, he may have spotted it through advertisements.
3.)
And after
they have finished the first two steps, the client then purchased a second
product from your store.
