How Has Twitter Impacted Modern Online Marketing?


Twitter has redefined the way people consume content online. Consequently, it has impacted modern online marketing in a number of ways. Twitter has changed the art of online communication for the better. Here’s how Twitter has impacted online marketing to foster deeper connections, more interactive brand narratives and stronger brand visibility online.

#1 Engagement that Connects and Fosters Interaction

Traditionally, brand stories were one way operations with writers composing them and audiences reading them. Twitter is a social media channel which has fostered a new way to enable brands to engage directly with their followers beyond just allowing them to consume a story. Twitter profiles order a chance to ask questions and listen to followers. Social listening and the art of interactive online marketing has caught on as a result. Now, there’s nothing as compelling as an exciting Twitter tweet that can share your brand’s updates online.

#2 Marketing in Real Time

Twitter has also impacted the way news breaks out. Rather than waiting for the press releases, real time information and news breaks out on Twitter, now. For companies dealing with product launches and crises alike, Twitter serves as an invaluable tool for online reputation management. With real-time Twitter feeds and tweets, brands need not wait for days or even hours before responding to a crises or a developing PR angle.

#3 Gathering In Depth Marketing Data

For brands looking to have a finger on the pulse of their audience, Twitter is the best tool to source information. Twitter Polls feature maker further makes it easier to carry out surveys. Brands can use information for tailoring services and products to meet the needs of their audience.

#4 Exceptional Customer Service

Along with gathering information, brands now connect with customers that require their assistance and resolve complaints, disputes, issues and concerns more effectively. Brands can also initiate damage control through customer service reps responding instantly on Twitter.

#5 Creating a Direct Marketing Dialogue

While email pitches are a norm, online marketing dialogues are now increasingly making their way to Twitter, which is great for outreach and influencer marketing.

#6 Global Audience Reach

Through Twitter, companies and businesses can reach a larger audience than ever before. Using hashtags can further amplify the impact of your content. Brands can connect with millions and align with changing customer preferences quite easily.

#7 Makes Marketing Campaigns Measurable

Twitter extends the capabilities of marketers to measure the impact of online marketing communication. Mentions and follower growth are easy to track on Twitter. Through interactions via Twitter, brands have, therefore, been able to create more authentic branding opportunities.

#8 Exercise Creativity

Marketing on the internet has become infinitely more creative. Twitter has provided a platform for content creators to exercise creativity in ways that are unprecedented. Businesses and brands can create more personalized content through real-time platforms like Twitter. Whether it’s videos or  notes in response to specific customer questions, Twitter is the key. Thanks to the Twitter acquisition of Periscope, one is no longer limited to 30-second videos. Videos can be streamed for as long as wanted, so video marketing has taken on a new meaning for online marketers.

#9 Twitter Introduces IoT to Online Marketers

All because of Twitter, even inanimate objects can tweet from their perspective. In 2012, during the London Olympics for example, the aquatic sports cam would tweet underwater shots. Twitter has taken digital marketing to a new high, with companies tweeting using product names, service offerings and online brand persona.

Popular posts from this blog

Why Pathwwway Partners Leading Businesses Worldwide

Image
Whether it’s web analytics through LiveChat or recording client responses in an easy to track video courtesy Inspectlet, Pathwwway partners are known for their innovative and cutting-edge technologies. Leading brands worldwide in the field of analytics and web analysis are partnering Pathwwway to provide businesses the ability to grow. Detailed performance metrics for every aspect of the business environment can be measured by partners like New Relic. Or there’s digital marketing platform Silverpop, which is an on-demand service provider for businesses seeking growth and competitive advantage in the online internet marketplace. Business analytics services providers like Mixpanel also lend their expertise to the Pathwwway team to come up with stellar metrics to measure performance.   https://bit.ly/2Kd6ir1    
Read more

How to Tap Internet Marketing Services For Generating Revenue

Image
Internet marketing services from Pathwwway can help your business to generate massive revenue and returns on investment. Traditional or conventional marketing campaigns such as television and print are costlier, given the pricey resources and the difficulty of tracking ROI. This is where Pathwwway’s digital marketing solutions come in for using targeted research and analytics to assess which channels and approaches are working well. Digital marketing solutions from Pathwwway also close the gap between small, medium and large-sized companies, and serve to create a level playing field. Big companies with larger budgets cannot spend more on paid ads or advanced software any more than small startups. Online marketing solutions from Pathwwway offer value for money and stable returns on investment.   https://bit.ly/2SdYNZa    
Read more

How A Party Planning Business Can Apply Customer Retention Management Techniques

To make sure that your clients keep coming back to you for all their events in the yearly party calendar, you need to apply some of the most robust and relevant customer retention management strategies. As event organizers, your business must be capable of meeting the social needs of the target audience in a memorable and cost-effective manner. It is important to build bonds with your regular customers even after the event is hosted   to their satisfaction. Pay Attention To Detail The amount of time you spend before the party in planning and organizing will help in attaining a loyal customer base. Most party hosts are sticklers for details. Ensuring that no effort has been spared to give attendees the best experience will be a big plus point. Right from choice of date to venue, from event schedule to assortment of great playlists for the dance floor and curation of best menus for the dinner, get everything planned in advance. Deploy The Best Event Planning Software ...
Read more