How Do You Convert Customer Loyalty Programs Into Sales?


Loyalty marketing programs can become spinning wheels of conversion and profits, but only to the extent of how smartly they are implemented and promoted. Not all existing customers entertain post purchase communication unless they have an reason to reach out to your business. Securing their attention and engagement towards your remarketing efforts is crucial to the success of customer loyalty programs.

  • The Advantage Of Paid Loyalty Programs

Loyalty programs can be run and promoted at a cost and charging your customers a nominal amount for becoming part of the remarketing exercises will boost your bottom-line. A lot of thought needs to be put into the conceptualization of a paid loyalty program. The benefits of becoming paid members must be clearly articulated using a simple explainer page on your website or other promotional material. The main advantage is that having paid for customer loyalty programs, customers are bound to shop more in order to experience the benefits promised.

  • Multi-Tier Loyalty Programs

Tier your loyalty rewards programs using creative ways to draw the line between different tiers. This compartmentalization will result in benefits for people at both ends of your points program; those with a few and those who abound in points. By reminding people who are the verge of entering the next tier, they may be prompted to buy more for the entitlement. The tier system must be explained properly with milestones to indicate the level of accumulation of points, offers and gifts upon reaching specific landmarks.

  • Partner With A Performing Brand For Co-Promotion

It is a common practise among firms to partner with another relevant and popular brand, mainly to synergize remarketing costs and to promote cross-selling. The loyalty marketing program gets mileage in both brands leading to increased selling probabilities. A single brand may partner with multiple companies for the purpose of its loyalty promotion initiatives. On the other hand, a business can also offer to become part of the loyalty marketing program of another. Either way, these endeavours end in a win-win situation.

  • Offer Attractive Member-Exclusives

Communicating the exclusive benefits that your loyalty program offers serves multiple purposes. Firstly, your brand gets promoted better since powerful loyalty programs are eye-catchers. Secondly, members who may already be in the know are subtly reminded of their privileges, prompting them to buy more. Thirdly, non-members are given a sneak peek into new rewards and benefits that they will be entitled to on subscribing to the remarketing campaigns. Advertise your members-special deals, discounts, premium memberships or offers across multiple channels.
To leverage the AOV (average order value) of existing customers and also to improve their frequency of purchase, customer loyalty programs must be designed in a creative, rewarding and engaging manner.

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