Famous Internet Marketing Campaigns That Worked
Digital marketing
has introduced disruptive changes in the way businesses coexist with their
customers. The success of any internet marketing campaign depends on the
transparency, cost and out-reach of the channels chosen. In the face of a
multitude of online marketing methods, businesses can get lost making a
rational choice. The following campaigns have proved successful and have stood
the tests of time.
- Nestlé's Social Media Marketing Campaigns
Undoubtedly the
pioneer among various methods of internet marketing,
manoeuvring the social media handles have brought in transformative changes for
many businesses. Using social media platforms like Facebook, Twitter and
LinkedIn have exposed the human side of some businesses to their target
markets. Nestlé, the FMCG major is a classic example of a business that shot to
quick commercial success by adopting aggressive social media internet marketing campaigns. In fact the
celebrated Nescafé brand is a forerunner in migrating to the social media
platform of Tumblr with the vintage page in both Tumblr and Twitter, winning it
laurels.
- Email Marketing Campaigns Of PayPal
A wide outreach,
strong retentive value and effective engagement of targeted readers are the
specialties of mail marketing. PayPal, the payment processor giant has been a
profitable user of mail marketing. To build engagement with its users, PayPal
send quality emails that welcomes, on-boards and handholds customers throughout
their journey. PayPal has been able to widen its lead base by collecting and documenting
data from mail transactions. PayPal's emails lead to the creation of sensible
online communities by way of the value added features in sending, receiving and
sharing money, anywhere, anytime. The PayPal internet marketing community is a
platform where individual and commercial users of PayPal can connect and grow
with the business.
- Flickr's Blog Marketing Campaigns
The image and video
hosting service is popular for its creative and engaging blogs that help it
steal the limelight amidst hectic competition. The blog is dotted with
high-quality content and the juiciest infographics that bring out the
adventurer in every reader. Providing a curated choice of photos and videos
from the Flickr community, its blogs are breeding places for interaction and
customer traction. A sense of self-satisfaction results in users when their
projects are featured in the blog. Flickr has capitalized on user generated
content with its blog marketing strategies. The innovations and value-added
features that Flickr introduces periodically have gained impressive facelift
from blogs.
- The Image And Video Marketing Of Tesla
Instagram is an
excellent platform to share images and content. The electric auto manufacturer
Tesla has proved that Instagram is not only for apparel and fashion businesses.
Instagram internet marketing campaign has allowed them to get great mileage for
the auto products. About 4.6 million followers have been secured over the years
for their Instagram page. Brand appeal is enhanced by high quality images that
are posted, that reveal even the minute parts of vehicles.
An apt way to use
the above strategies is to tailor them for the target market. A test period is
most welcome for a business to validate and draw boundaries to its digital
marketing campaigns. What’s important is the scalability and adaptability of
the campaigns throughout the buyer journey with the business.