Expensive Customer Retention Programs That Are Worth It!


In these days of mounting acquisition costs, businesses have found it cost-effective and more profitable to target their existing client base. Even high-cost customer retention programs can secure an impressive ROI. It makes sense to invest in such highly personalized and reward-yielding customer retention programs that help businesses to optimize their business development budgets. Here are some examples of high-cost, high-impact loyalty programs.

  • VIP Access To Premium Club Memberships

The VIP privilege is provided to those customers who have remained loyal to the brand over a period of time, by making frequent and large volume purchases. By partnering with relevant organizations, a business grants its loyal customers the perks of becoming members of various premium networks such as online libraries, movie clubs, fan clubs and even sports based groups. The programs come at a cost, but are easily justified by way of the great mileage earned in the long run.

  • Celebrity Based Loyalty Marketing Programs

When celebrities in various walks of life such as mass media, fashion , sports etc are roped in to become part of loyalty based campaigns, more traffic comes away in the form of repeat business that qualifies people to such exposure. A simple opportunity to lunch with a celebrity, a chance to get personalized tips from subject matter experts or an prospect to movie previews, can create a major boost to customer retention programs and resultant sales.

  • Opening A Mini Site Exclusively For The Remarketing Campaign

Doing away with miniature links and pop-ups to prompt customers to sign up to loyalty programs, one big way to secure exclusive mileage for loyalty programs is that of opening a mini site. The site may be run for a specific time limit and will focus with the loyalty based marketing programs alone. The site will have restricted access to members who will be entitled to a range of perks and benefits that other might not have. These may include, exciting free gifts, offers, contests and bundle offers at preferential rates. Though an extension to the online marketing expenditure is on the cards, it is worthwhile when the benefits of increased brand awareness and repeat business start paying off.

  • Access To Gala Events

Great events in the fashion and media are organized by MNCs, though sponsors and award privileged access to existing customers as a mark of loyalty. The costs of acquiring sponsorships and managing the event including PR will be expensive but the turnout of existing customers and the impact on conversion rates are very profound. Customers are indirectly made to shop more, in order to qualify for VIP access to these events.  These events may be culmination points for powerful referral marketing of the brand and the benefits of being loyal to it.
The costs of remarketing may be high in the initial phases of their implementation, but they are fruit bearing programmes in the long run as far the sales chart is concerned. They serve multiple purposes like increasing customer lifetime value, average order value and brand engagement

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