Ecommerce Website Development Payment Options
Accepting
payments online is important for any ecommerce website development operator.
From small online retailers to massive ecommerce giants, selling on the
internet or dealing with money online is a given. Whether you run SaaS or
online investment platforms or membership services, payment gateways form an
integral part of your site. A payment gateway processes credit cards at online
stores, transferring the critical information between mobile or desktop devices
accessing your site and payment processors or banks and vice versa.
The
online representation of the real PoS terminal in retail stores, a payment
gateway is essential for protecting the website from fraud. Therefore, a
reliable payment gateway which encrypts credit/debit card details, expiration
dates and CVV codes is a must. For effective ecommerce website development, a secure payment
gateway is a must.
How to Choose the Best Payment Gateway
When
implementing ecommerce website development, business owners are invariably
faced with a choice about the types of payment transactions and payment
gateways involved. Most common transaction types involve authorisation, sale,
refund, void and capture. So, choosing the gateways on the basis of
transactions carried out is beneficial for ecommerce website development. Let’s
see what the market offers in terms of payment gateways. It is up to the
retailer whether they want to opt for a ready solution or integrate a payment
gateway into a website from a scratch.
Types of Payment Gateways
There
are two types of payment gateways, specifically hosted and non-hosted.
#1 Hosted
These
gateways take the client away from the website to complete the payment and
redirect them once the process is finished. This takes care of secure
transactions. Hosted payment gateways are easy to integrate into a site. But
the site can lose its hold over the customer who may just get distracted and
navigate away. Some of the most well
known redirect or hosted payment gateways include Stripe, SagePay, Amazon
Payments and PayPal.
#2 Non Hosted or Integrated Payment Gateways
These
are gateways that offer direct payment on the site. These gateways smoothly
integrate into the website and keep the user at a platform or store without
taking them away and making the payment somewhere else. Non-hosted solutions
work on the server. Therefore, they generally store the card holders
information. Consequently, there is need for ensuring fraud protection and
secure storage of information as well as compliance with payment regulatory
authorities.
Non
hosted payment gateways are equipped with readily available modules and
extensive APIs for integrating into the shopping cart. If the website is run
with a custom engine, custom programming is essential to integrate the payment
gateway into the website.
Degree of Customisation
Having
a payment gateway you can entirely control is a great idea. For custom payment
processing services, trust a reputed solutions provider. The reason for
customising the payment processing technologies is that you can implement
unique features and prevent yourself from paying processing fees. Choose an
affordable services provider and you will be able to secure the best of both
worlds. After all, your reputation as a retailer online counts on how secure
your transactions are. Customers can only spend cash at your online store, if
trusted and secure payment methods are in place. Payment gateways that are
safe, secure and reliable for your customers can pave the way for profits and
stable growth for your business as well.