Ecommerce Web Development Strategies For Your Retail Business


Successful ecommerce web development is a complicated process. From on-site usability, and appearance to search engine rankings, business owners deploying ecommerce websites have to consider all the factors. However, ecommerce web development can be greatly simplified by applying some tips and tactics. Here are the strategies your retail business should definitely consider.

#1 CMS Frameworks Can Make or Break Sites

The CMS framework used to develop the site has a massive impact over its success or failure. Factors such as the scale and size of the site in terms of products and customers must be factored into the CMS. While the compact designs of the WordPress template are best suited to small ecommerce sites, large sites need more complicated CMS platforms. Large ecommerce sites need a CMS that scales better even after massive product bases and heavy traffic. Magento, Woo Commerce, Shopify are just some of the virtual platform solutions that can work well.

Additionally, for sites receiving hundreds of unique visitors each day, separate servers for the website and the database are a must. Product IDs no longer make it to the URL anymore. Now, websites are designed for being user-friendly.

#2 Keeping the URL Focused on Target Keywords

Another important aspect of the SEO process is all about keeping the URL structured on target keywords. Long and detailed URLs are rapidly gaining value on some of the biggest ecommerce shopping sites like Amazon. Including the target keywords such as name or core features of the product can also make the site more SEO-friendly.

#3 Having an Experienced Team

If you are designing UX and UI from a scratch, what is important is the expertise and knowledge of the team. How large is the size of the team? Are there experienced and knowledgeable developers for creating intuitive sites? It is often more cost-effective in such cases to outsource development rather than training developers in new ecommerce development frameworks.

#4 Focus on Detailed Product Pages

Product pages can be important for boosting ecommerce web development. Try to invest as much time as possible for checking if the product pages can elicit maximum CTR and CRO. Call to action or product descriptions also impact conversion rates. Optimising for conversions helps visitors who arrive directly to the product page through search engines.

#5 Monitoring and Tracking User Activity

As the ecommerce website is developed, there needs to be clear understanding of how user activity will be monitored and tracked. Will heatmaps be used to assess the layout and data tweaked on the basis of that? Can Google Analytics be used to track bounce rate, on site engagement and page views. Data analysis is critical for optimising the ecommerce website. Building your site to enable simple analytics and data collection is something you should not miss out on.

#6 Offer Stellar Customer Support

It’s no longer enough to offer customer support through just an email or a phone number. You need live chat functionalities, chat bot systems or even dedicated hotlines for proper ecommerce web development. Contact forms and 24/7 support or customer care are crucial if you want to stay ahead of the competition. Live chat functionalities must therefore be embedded into your ecommerce site.

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