Ecommerce Web Development Strategies For Your Retail Business
Successful
ecommerce web development is a complicated process. From on-site usability, and
appearance to search engine rankings, business owners deploying ecommerce
websites have to consider all the factors. However, ecommerce web development can be greatly simplified by applying some tips and tactics. Here are the strategies
your retail business should definitely consider.
#1 CMS Frameworks Can Make or Break Sites
The
CMS framework used to develop the site has a massive impact over its success or
failure. Factors such as the scale and size of the site in terms of products
and customers must be factored into the CMS. While the compact designs of the
WordPress template are best suited to small ecommerce sites, large sites need
more complicated CMS platforms. Large ecommerce sites need a CMS that scales
better even after massive product bases and heavy traffic. Magento, Woo
Commerce, Shopify are just some of the virtual platform solutions that can work
well.
Additionally,
for sites receiving hundreds of unique visitors each day, separate servers for
the website and the database are a must. Product IDs no longer make it to the
URL anymore. Now, websites are designed for being user-friendly.
#2 Keeping the URL Focused on Target Keywords
Another
important aspect of the SEO process is all about keeping the URL structured on
target keywords. Long and detailed URLs are rapidly gaining value on some of
the biggest ecommerce shopping sites like Amazon. Including the target keywords
such as name or core features of the product can also make the site more
SEO-friendly.
#3 Having an Experienced Team
If
you are designing UX and UI from a scratch, what is important is the expertise
and knowledge of the team. How large is the size of the team? Are there
experienced and knowledgeable developers for creating intuitive sites? It is
often more cost-effective in such cases to outsource development rather than
training developers in new ecommerce development frameworks.
#4 Focus on Detailed Product Pages
Product
pages can be important for boosting ecommerce web development. Try to invest as
much time as possible for checking if the product pages can elicit maximum CTR
and CRO. Call to action or product descriptions also impact conversion rates.
Optimising for conversions helps visitors who arrive directly to the product
page through search engines.
#5 Monitoring and Tracking User Activity
As
the ecommerce website is developed, there needs to be clear understanding of
how user activity will be monitored and tracked. Will heatmaps be used to
assess the layout and data tweaked on the basis of that? Can Google Analytics
be used to track bounce rate, on site engagement and page views. Data analysis
is critical for optimising the ecommerce website. Building your site to enable
simple analytics and data collection is something you should not miss out on.
#6 Offer Stellar Customer Support
It’s
no longer enough to offer customer support through just an email or a phone
number. You need live chat functionalities, chat bot systems or even dedicated
hotlines for proper ecommerce web development. Contact forms and 24/7 support
or customer care are crucial if you want to stay ahead of the competition. Live
chat functionalities must therefore be embedded into your ecommerce site.