Did Facebook Change Digital Marketing Forever?


Facebook has impacted digital marketing enormously. In fact, this social media platform has been credited with changing marketing forever. Facebook was once a place to catch up with your social circle. Now it is shaping digital marketing and how brands project themselves in an online marketplace.

Facebook is no longer seen as a social media network alone; it is also a place for businesses to connect more deeply with consumers. This is a marketplace where consumers may browse and purchase products. Here’s how Facebook has impacted digital marketing forever.

#1 Heralding the Social Media Ecommerce Revolution

Just like Craigslist or eBay, Facebook too has a marketplace. It offers greater familiarity between sellers and buyers. Additionally, there is more transparency so buyers feel a sense of security while making a transaction in comparison to other sites. Additionally, Facebook launched ecommerce initiative Facebook Shop. Facebook even allows tagging of products to regular Facebook posts through this initiative. If you want to be where the customers online are, Facebook’s the place to be.

#2 Video became Powerful

A Cisco report held that 80% of internet traffic is through video content by 2019. Understanding that video marketing is the future became possible due to initiatives like Facebook Video. Content created by publishers has become a prominent feature on Facebook, making it a real competitor for YouTube. Identifying that videos generate a real buzz is Facebook’s enduring contribution to digital marketing.

Facebook Live was even launched to compete with YouTube Live. Video content has become highly beneficial as a digital marketing tool as a result. Facebook makes it public for everyone to share live video content and this has really opened up this marketing channel.

Moreover, users can also interact with the brand through comments and likes whenever a broadcast is made. You can eliminate the lengthy live recording procedures and still rank high on newsfeed. Businesses like Dunkin Donuts were the first to use Facebook Live to engage with audiences. Other companies like Buzzfeed and Grazia followed suit. Facebook Live has engaged audiences in ways never seen before.

#3 Marketing Analytics Became Sophisticated

Before Facebook, collecting information about the customer’s lifestyles and personalities was through focus groups and interviews. Once Facebook entered the picture, data about consumers became easily for companies to get. Companies can even zero in on demographics, interests, preferences, personalities, interests and lifestyles from the Facebook profile along including pages and posts liked and videos watched.

#4 Content Messaging Entered the Marketing Scene

Earlier, keywords were the basis of browsing the internet. But all this changed when Facebook collected data from different pages and presented it in the newsfeed based on user experiences. The information is personalised and customisable.

#5 Target Audiences Became a Reality

Targeting the most relevant audience  is a marketing challenge. Facebook lets businesses target clients based on interests, age, income brackets and geographic locations. This is a boon for a company that seeks to cater to a niche audience, rather than losing relevance. Brand building was never easier, courtesy Facebook. The changes that have come about have led to an evolution in the way business is done.

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