How Your Business Can Benefit From Pathwwway Services

There’s a lot of emphasis on ROI, but don’t forget – the reason why you are in business is because you need to meet customer requirements. For the customer to get the best returns, not only do your customer retention and product testing systems need to be in place, but also other services like pa...
Read More

Popular posts from this blog

Internet Marketing Problems in the Age of the Smartphone

While internet marketing trends tend to rule in the digital era, digital marketing channels are far behind. Some challenges and areas of opportunity are outlined here. Each of these is a relevant internet marketing challenge in the present era of mobile marketing and smartphone usage. #1 Rise of Disruptive Technologies AI allows more access to customer data to better target ads they interact with. Then Augmented Reality or AR has made an appearance, becoming the latest player in the scenario of digital ad formats. But the truth is targeting will not work because word of mouth publicity rules and adblock walls tend to put web users off. So, while disruptive technologies are changing the face of internet marketing , understanding how these work and where they fail, not just where they succeed is important. #2 Lifetime Value and Attribution Marketing is a long term game. Power that personalisation has brought for the accomplishment of sales and conversions, comes wi
Read more

Are Traditional Customer Loyalty Programs a Thing of the Past in Today’s Digital Marketplace?

Continuous customer engagement is the aim of every loyalty app. In contrast, traditional customer loyalty programs are slowly eroding in value. Loyalty apps have become a critical means of rewarding loyal customers. Amazing user retention strategies inspire users to come back on mobile apps time and again. Card and email-based loyalty programs are being replaced by mobile-first loyalty programs. Loyalty apps build a marketplace where customers can get everyday deals. This holds true for brands as well. App-based loyalty programs work as an effective tactic when it comes to increasing customer lifetime value. In the past, small businesses and startups could not compete with well-developed rewards and loyalty programs gargantuan and massive brands and giant stores were bringing to the table. Thanks to web-based loyalty programs and third-party reward apps, mobile technologies have created a level playing field for all businesses, replacing the age-old punch cards or outmoded ema
Read more