Your Latest Web Marketing Tools And How To Use Them
Web
marketing is changing with the advent of new tools and technologies. The
marketing landscape is constantly evolving thanks to advancing technologies.
Here are some of the latest digital marketing tools and how to use them.
#1 Screaming Frog
This
tool was designed for site crawling. The SEO spider tool is used by this
digital marketing tool to provide data and reports. Users looking to find
broken links, analysing page titles and meta data or generation of XML sitemaps
can rely on this tool. It also reports on audit redirects, detecting content
duplication, reviewing bot movements and directives. Using this tool is simple
and it even integrates with Google Analytics.
#2 SEMRush
SEMRush
is another great digital marketing tool with comprehensive keyword analysis
capabilities. Through this tool, web marketing experts research the best keywords in the niche, which sites rank for these keywords besides looking into
keywords competitors use. SEMRush also offers a full overview of the domain,
besides tracking backlinks, mobile or desktop breakdowns, keyword suggestions
and SEO recommendations.
#3 Majestic
With
an exclusive focus on backlinks, Majestic earns its place in the list because
Google has ensured quality content is king. Not just monitoring, but acquiring
backlinks are critical to success in search engine results. Majestic delivers
on all these fronts. It even has a backlink index dating to 2011. Domain
comparison and backlink comparison tools make Majestic perfect for detecting
flaws on your site.
Metrics
include citation flow or number of backlinks and trust flow or quality of
bank-links. It even offers SEO browser extensions for Firefox and Chrome. Only
the top 1 million websites on the internet make it to Majestic Million. API, an
own search engine with transparent ranking factors, link building and backlink
tools are other value additions.
#4 BrightEdge
This
superb all-in-one SEO tool covers mobile, local, social, search and content. It
has a data cube feature which reveals
the content types and website page URLs that are earning top rankings on SERP
for a keyword. There’s page reporting for seeing how well the pages are
ranking. Intent signals provide insight on how to improve content based on
organic competition. Insight into local searches is provided by the Hyper Local
feature.
#5 HeyOrca
Social
media is a big part of web marketing in the modern age. HeyOrca aims to
simplify the content creation process to schedule, publish and put together
social media updates. It’s great for presenting attractive content to clients.
Marketeers can provide a context for brand narrative and receive feedback.
There aren’t even spreadsheets. The interface is user-friendly and intuitive.
Marketers can also assign each client a dedicated asset library and content calendar
to sort images, videos and GIFs as per themes and tags. This tool has
integration capabilities with Dropbox, Google Drive and Box, providing
unlimited storage.
#6 Meet Edgar
Meet
Edgar is another popular digital marketing, social media tool. It offers
unlimited, categorised online social update libraries for business as well as
personal accounts. Content is scheduled through categories and cycled for a
given category before recycling old content with a fresh spin. Users can even
get updates from their favourite sites using RSS feeds.