Custom Web Design Techniques for the Modern Designer
When a client asks
for a custom web design, there are a few essential techniques that any modern
designer should know. This is because as a designer, you want to try and ensure
that the designs that you have created are actually eye-catching. These are a few
of the techniques that you can use to achieve that goal. With these techniques
you can take your custom web design to the next level.
- Establish a Hierarchy
In custom web
design you must guide the user. For this reason clear navigation is essential,
as well as call-to-action buttons among many other elements. In fact, all the
elements that exist on the site serve to guide the user. If the composition is
observed as a whole, then you will notice that there are certain areas that the
user observes first. The mere act of dividing a page into sections is to
determine the desired reading order. In this way, we determine that a section
is of greater importance on a page. For example, the message that is visible in
the first screenshot of any page has more relevance.
Not only is
hierarchy established on the page in general, but also in each composition that
can be recognized on the site if each page is divided into sections. In this
way, the entire custom web design site can be read correctly if a correct visual hierarchy has been
applied.
- Use the Blanks Appropriately
White spaces are
important elements in any type of custom web design. They improve the
readability and the fluidity of the site, although often they are not given the
appropriate importance because this space is recognized as "empty".
While this is true to some extent, that space has a purpose and as such is
important in the composition.
The blank space
that each item possesses depends a lot on the content volume of the site.
Although these spaces exist in an online newspaper, they are not as evident and
extensive as it may be in the case of landing or launch pages. Also, there are
certain trends that make greater use of blank spaces such as minimalism.
These are not the
only factors that determine the use of blank spaces, but also the amount of
attention you want them to have. When a certain element surrounds a large
amount of white space greater than others, then this particular element becomes
more visible to users. White space is one of the tools that allows you to
establish a hierarchy.
A custom web design
does not have to be completely minimalist or avoid the use of textures, colors,
icons or illustrations. In fact, you can incorporate a lot of resources if
necessary. A custom design refers to the ease with which users can interact in
its interface.
While you can be
creative and more experimental in personal projects, in some client projects it
is better to decide on a simple and attractive web design.