How to Increase the Buying Power of Customer Loyalty Programs

Points, discounts, rebates, club memberships and privilege previews are commonly offered by customer loyalty programs with the fond hope of a whopping leap in sales and buyer retention. However, if the mechanics of loyalty marketing are not understood and implemented, these programs may not have...
Read More

Popular posts from this blog

Internet Marketing Problems in the Age of the Smartphone

While internet marketing trends tend to rule in the digital era, digital marketing channels are far behind. Some challenges and areas of opportunity are outlined here. Each of these is a relevant internet marketing challenge in the present era of mobile marketing and smartphone usage. #1 Rise of Disruptive Technologies AI allows more access to customer data to better target ads they interact with. Then Augmented Reality or AR has made an appearance, becoming the latest player in the scenario of digital ad formats. But the truth is targeting will not work because word of mouth publicity rules and adblock walls tend to put web users off. So, while disruptive technologies are changing the face of internet marketing , understanding how these work and where they fail, not just where they succeed is important. #2 Lifetime Value and Attribution Marketing is a long term game. Power that personalisation has brought for the accomplishment of sales and conversions, comes wi
Read more