How Do The Pathwwway Customer Retention Team Approach The Hotel Industries?
To turn the first-time guests into
regular, returning guests, the hotel industry strives to meet and exceed their
expectations. Marketing automation and personalized customer services are the
solutions brought to the table by the Pathwwway customer retention team. Online
strategies complement the offline remarketing endeavours that aid in the
cultivation of long time brand loyalty.
- Hotel Website Management
The website of a hotel is one of the
first impressions that customers get, especially when they have not had the
chance to visit the hotel in the past. Pathwwway customer
retention makes every website visit a memorable one with advanced
UX-enhancing features on the website. By posting candid reviews and guest
testimonials in the home page, the visiting prospect is assured of pleasant and
high quality services. Making reservations and cancellations easy and direct,
over the website is a smart way to win back customers.
- Analytics Of Customer Behaviour And Action Points
Whenever a guest checks-in, it is an open
opportunity for hotels to take every effort to satisfy them. While guest
satisfaction is enhanced by courteous service and pleasing behaviour of the
hotel crew, Pathwwway uses a generous measure of technology as well. By keeping
track with customer data, both online and offline, it is possible to remarket
personalized offers to them. For example, if a guest prefers a poolside room
and a continental menu, surprise him the next time by providing these in
advance.
- Providing Outstanding Customer Service
By attending even to the very least of
guest demands, like airport transfers, extra beds and facilities for the aged
etc., hotels get closer to their emotions and not their wallets. This can be
achieved only with streamlined and empathetic customer service, during, before
and after customer stay. Pathwwway retention marketers approach clients in the
hotel industry with a concrete plan to provide automated and personalized
customer services that reduces customer efforts and budget, but maximizes their
satisfaction.
- Build Your Social Media Presence
The power of the social has now become so
influential, that hoteliers cannot afford to stay off Facebook or Twitter or
YouTube. Since social media receives video based and visual content better, it
becomes easier to improve guest satisfaction and convey the ambience of your
hotel by posting high quality pictures and videos. Whether you are catering to B2B or B2C
clients, choosing the right channels and tools in social media is crucial to
reach right segments of customer at the right time.
- Mapping The Guest Journey And Maintaining Frequent Communications
From the time a prospective lead phones
in or accesses your website, till the time he checks out as a guest, Pathwwway
handholds your business in mapping his journey and making it productive for
both the parties. With every guest, the hotels experience a learning curve to
fine-tune their delivery model.
Pathwwway customer retention is all about
maximizing guest satisfaction during their stay. The Customer is King thumb rule
applies very well to the hospitality sector and it is only by ensuring
courteous customer service that hotels can expect their
customers to keep coming back. Automating customer relationship management and
brand promotion using social media are eventful ways to get continued patronage
from customers.