5 Examples Of The Latest Web Design Trends


The constant ebb and flow of the online world means that these web design trends may have worked for everyone in 2015, 2016, 2017 and 2018, but this doesn’t necessarily mean that it’s going to hold up well for the years to come. It’s always good to bring an edge to the competition in a world in which something simple like picking the wrong kind of navigational strategy or picking an unreadable font to use for your site can end up losing a huge chunk of your loyal customers. Showing off the newest techniques and styles in a web design will allow online businesses to stay as competitive as possible. And not only that, they can also acquire plenty of benefits in regards to SEO and marketing. Keeping on top of the newest trends and utilizing them in their very own range of web designs can help keep that site of yours relevant for many years. 

5 Examples of Web Design That Are Trending in 2018
1. Using gradients and brighter hues have always been a great strategy for web design experts to show off their creativity. This year is certainly no exception – And through the years, applying a bright pop of color is one of the simplest and best ways to create a vivid design that can catch viewers’ attention. Perhaps the perfect combination of light and dark colors can build a strong contrast that directs viewers’ eyes around the page. But this year, the main focus isn’t about contrasting colors, but instead focusing more on a good blend of gradients. 

2. A highly visible web design trend in 2018 was the use of geometric shapes – Specifically, polygons and layered shapes. This is a trend that includes pretty much every single square and floating triangle that you see. However, the original shapes which fit the definition is a style that concentrates more on geometry, using either a basic geometric pattern or regular and irregular shapes. And instead of occupying the entire screen – A lot of companies’ websites choose original but simple shapes for their site layout. 

3. Illustration is a trend that has also managed to join in the mainstream over the past couple of years. You can use these illustrations for whatever purpose. Perhaps the most popular use case is to build up meaning through telling stories, as well as to help out your audience in seeing certain aspects of your services or products. They only utilize animated illustrations to show off the pains of making additional assets. 

4. Brutalism is a type of architecture which started showing up in the 1960s. It is called such because of the description provided with the materials used for their architecture. For web design, brutalism involves bringing together things that combine the courageous and bold efforts of web designers. A lot of the web designs for this year are geared towards interacting with their clients in a more aggressive way.

5. Plenty of online companies have also managed to publicize their internal design systems. And not only does this increase brand awareness, but it’s also meant to increase its consistency. A design system is excellent since it’s important in solving issues and giving integral standards and sets of principles. These systems are not a part of these web design trends, but they’re worth mentioning anyway.

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