How To Action Off-Site Retention Programs For Retail?
Retailing is competition-driven. Gone are
the days when pitching to customers within four walls of the shop helped in
thwarting the forces of competition. The present technological age, necessities
sellers to remain aggressive with their remarketing strategies on all quadrants
simultaneously. None can choose to remain isolated from the digital wave.
Online retention marketing strategies enable businesses to keep both global and
local customers engaged without any gap for churn.
- What Happens Off-Site And How To Leverage Off-Site Engagement?
When an existing customer is shopping for
a product, he attributes all his attention to your brand, your salesman and
even your loyalty marketing strategy. But the moment he steps out of your
retail showroom, the scenario changes and the whole glossy world of competition
is open to them with their own selling gimmicks. This is the reason why so much
of an abuzz is going on about off-site engagement. Your brand simply needs to
be there on the mobile pages, on the i-pads, for customers to shop based on
their impulse. The answer is off-site customer retention programs.
- Adopt Influencer Marketing Campaigns
Get a celebrity, a star, a thought leader or an activist, to speak about his or her successful journey
with your brand for ages and find the difference. For example, when a celebrity
endorses your brand or having used it since
childhood, the impact on brand loyalty is unimaginable. Getting into long-term
relationships with such influencers can work wonders for customer retention programs. Consistency is the key to employ influencer marketing for the
returning customer.
- Online Events Have The Viral Effect Of Referral Marketing
Build your online presence. This does not
have to be expensive. Conducting online events are the most in-thing today in
remarketing, where loyal customers get privileged access to the events, or
perhaps a discount in joining fee, if any. The events need to encourage
engagement with customers, since it is a great opportunity to interact with
them over public forum. Spice up the events with attractive gifts, getaways and
challenges and most importantly, make the events shareable, so that the viral
effect of roping in global customers is created.
- Build An Online Community
No one pauses to make friends with fellow-shoppers
in your physical shop. The same action can be much more effectively performed
by customers on digital networks since it leads to the creation of sensible and
like-minded online communities. Loyal customers can command better say in the
communication with newcomers and fresh customers too look forward to the user
generated content available by dint of information shared freely and
transparently on social media.
- Partner With Third Party Vendors For Off-Site Loyalty Rewards
One excellent way of building customer retention
programs is to offer as loyalty rewards, gifts beyond
the company's product and service offering. Extending VIP benefits can transform existing customers
into brand advocates.
Boosting repeat business is thus a
challenging task ahead brick and mortar retailers. The same process is made
easy for tech-savvy and daring retailers who go the extra mile to develop
personalized relationship with customers, irrespective of physical distances
and geographical boundaries.